Bottled water brand Icelandic Glacial specializes in "naturally alkaline, super-premium spring water" that is offered at an accessible price point. Addressing growing consumer desires for sustainable bottled water alternatives -- a result of ongoing plastic pollution -- the brand recently launched a new initiative that aims to reduce plastic production with two new packaging formats.
By 2021, Icelandic Glacial is planning to replace all existing PET packaging with "50% post-consumer recycled plastic (rPET)" while also launching aluminum can packaging for both its still and sparkling water products. The brand is also planning to launch a "new 3-liter packaging option for the refrigerator or counter along with a 20-liter packaging option for food service," all aiming to reduce the company's environmental footprint and bringing it closer to carbon neutrality.
Key Themes Behind This Trend
- Sustainable Packaging
- Opportunities for innovation in sustainable packaging utilizing post-consumer recycled plastic or new materials such as aluminum cans.
- Large Volume Packaging
- Opportunities for innovation in large volume packaging options for both residential and commercial use.
- Eco-friendly Initiatives
- Opportunities for innovation in other eco-friendly initiatives and campaigns to reduce overall environmental footprint of businesses.
Where This Applies
- Bottled Water Industry
- Innovative sustainable packaging options can improve overall environmental footprint and meet consumer demand for eco-friendly products.
- Packaging Industry
- Opportunities for innovation in eco-friendly packaging materials and designs for various industries.
- Food Service Industry
- Innovative, large volume packaging options can meet the food service industry's need for efficient and eco-friendly packaging solutions.
