Refillable bottled water brand PATH and tree-planting apparel brand tentree joined forces to co-create a limited-edition bottled water solution that helps to make the task of staying hydrated in the summer more sustainable. PATH & tentree's co-designed bottle not only helps to reduce the world's dependence on plastic but also helps to make the planet a little greener since 10 trees will be planted for every refillable bottled water purchased. Thanks to this partnership, there's a minimum commitment to get 100,000 trees planted.
The bottle itself includes a scannable code so that people can immediately get a sense of the positive impact they're creating. The interactive product packaging also helps to share more information on the tree-planting initiative for a more sustainable world.