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Video-First Dating Apps

Snack is a Video Dating App for Gen Z Inspired by TikTok

— March 26, 2021 — Lifestyle
Snack is a brand-new video dating app that takes cues from popular platforms and introduces a new way for people to be paired with potential matches. The video-style dating app takes inspiration from the matching algorithms of dating platforms like Tinder and combines them with the ability to share and stream like on Instagram or TikTok.

Founder Kimberly Kaplan was inspired by a TikTok video of someone creating a dating ad for themselves, listing their age, sign and location, along with the #single tag in the caption. Although Snack is targeted towards Gen Z, it's an app that can be used by a wide range of singles.

Since the start of the pandemic, many singles have been turning to video dating to form authentic connections in a safe way.
Trend Themes
1. Video-first Dating - There is an opportunity for other dating apps to prioritize video features to compete with video-first dating apps like Snack.
2. Tiktok-inspired Dating - There is potential for other startups to incorporate TikTok-style features into their dating app to appeal to younger users like Snack.
3. Authentic Connection - There is an opportunity for dating apps to focus on fostering authentic connections by providing unique video sharing and matching features as Snack does.
Industry Implications
1. Dating Apps - Dating app companies could benefit from adding new video-sharing features to engage and attract more users across different age groups as Snack does.
2. Social Media Apps - Social media app companies could enter the dating app market with new and innovative video-first dating apps to compete with startups like Snack.
3. Video Streaming Apps - Video streaming companies could expand into the dating app space by adding innovative features in line with video-first dating apps as Snack does.
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