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Charitable NFTs

Brands are launching NFTs with profits being donated to non-profits

Trend - Blockchain-based non-fungible tokens (NFTs) have become a viral phenomenon since hitting the market and brands are now leveraging the digital tokens for social good. Brands in various spaces, ranging from alcohol to streetwear, are auctioning off NFTs and donating the profits to charities and non-profits.

Insight - After a year of financial and emotional hardship for many, consumers are more aware of the need for philanthropic initiatives that support their communities. People expect more responsibility, action, and accountability from brands and no longer accept lip service, requiring tangible actions and business initiatives. Brands that can demonstrate social responsibility by offering accessible ways for consumers to give to the causes they care about will win long-term consumer loyalty.
Workshop Question - What pathways to philanthropy can your brand provide to consumers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 27 Examples:
58,289 Total Clicks
Date Range:
Apr 21 — May 21
Trending:
Warm
Consumer Insight Topics:

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