House of Sunny Unveils Its 'On the Road Again' Capsule
Niko Pajkovic — September 20, 2021 — Fashion
References: houseofsunny & hypebeast
To celebrate its ten-year anniversary, London-based fashion brand House of Sunny has officially revealed its 'On the Road Again' collection, a nostalgia-drenched Spring/Summer capsule that boasts a variety of playful looks.
The eclectic and vibrant collection consists of a wide range of garments including brightly-colored letterman jackets, graphic-heavy knit sweaters, two-piece tracksuits, fleece zip-ups, boldly patterned short-sleeve button-ups and more. All the pieces share a similar retro-inspired aesthetic reminiscent of the hodge-podge blend of styles found in a 90s-era schoolyard.
Of course, sustainability and responsible sourcing remain a key focus for the brand within this collection, which relies heavily on the use of FSC-certified Livaeco fabrics. In addition, House of Sunny continues to exercise its made-to-order business model, which has been implemented as a method for reducing waste.
Image Credit: House of Sunny
The eclectic and vibrant collection consists of a wide range of garments including brightly-colored letterman jackets, graphic-heavy knit sweaters, two-piece tracksuits, fleece zip-ups, boldly patterned short-sleeve button-ups and more. All the pieces share a similar retro-inspired aesthetic reminiscent of the hodge-podge blend of styles found in a 90s-era schoolyard.
Of course, sustainability and responsible sourcing remain a key focus for the brand within this collection, which relies heavily on the use of FSC-certified Livaeco fabrics. In addition, House of Sunny continues to exercise its made-to-order business model, which has been implemented as a method for reducing waste.
Image Credit: House of Sunny
Trend Themes
1. Nostalgia-drenched Streetwear - The success of House of Sunny's 'On the Road Again' collection that boasts a 90s-style schoolyard look and sustainable materials may inspire other brands to create nostalgia-driven streetwear using eco-friendly fabrics.
2. Made-to-order Business Model - House of Sunny's use of their made-to-order business model not only reduces waste but may also inspire other fashion brands to adopt a similar model, disrupting the traditional fashion industry's fast fashion model.
3. Fsc-certified Livaeco Fabrics - The use of FSC-certified Livaeco fabrics in House of Sunny's collection highlights the growing trend for using eco-friendly materials in the fashion industry and may influence other brands to follow suit.
Industry Implications
1. Fashion Industry - The 'On the Road Again' collection, which focuses on using sustainable materials and a made-to-order business model, shows a disruptive innovation opportunity for the fashion industry to shift towards a more eco-friendly and customizable approach to fashion.
2. Textile Industry - The use of FSC-certified Livaeco fabrics in House of Sunny's 'On the Road Again' collection highlights the growing trend and opportunity for the textile industry to provide more sustainable and environmentally-friendly fabrics for fashion brands.
3. Sustainable Fashion Industry - House of Sunny's use of sustainable materials and their made-to-order business model in their 'On the Road Again' collection showcases potential for disruption and innovation within the sustainable fashion industry for more eco-friendly and customized clothing options.
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