As part of its Project Body Hair, empowering razor brand Billie made headlines last year for introducing the first-ever razor campaign to actually depict body hair. Now, Billie is introducing an all-new campaign that sets itself as the first to show pubic hair, which is still largely seen as taboo.
The body hair-normalizing campaign called 'Red, White, and You Do You' boasts a Fourth of July summer theme with models in patriotic red, white, blue and striped swimsuits. According to Billie co-founder Georgina Gooley, "If we’re not acknowledging body hair exists, it’s a form of body shaming."
With its razor ads, Billie is on a mission to spark conversations about the messages and expectations that conventional razor brands have been putting on women for years.