In light of Gillette Venus' launch of a full range of pubic hair products for women, the brand released 'The Pube Song' to celebrate the hairs that often go unappreciated.
With the comedic song, which has been shared on the brand's YouTube and Instagram channels, Venus aims to get rid of the stigma that surrounds pubic hair so that women can be more confident in talking about intimate grooming. As the brand shares, "77% of Canadian women* use slang terms to refer to their pubic area, instead of using correct anatomical terms," and "44% of [them] say it’s less embarrassing to use slang terms for the pubic area."
In 'The Pube Song,' Venus tells the story of a pube who's broken free of societal stigma, who flaunts her newfound confidence to the catchy tune.
Image Credit: Gillette Venus
What Makes This Trend Stand Out
- Body Hair Acceptance
- Opportunities to create products and campaigns focused on embracing different types of body hair and reducing societal pressure to conform to beauty standards.
- Intimate Grooming
- Innovation opportunities in the development of products, services and marketing campaigns that help women feel confident and comfortable discussing and managing intimate grooming.
- Disrupting Taboos
- Opportunities to create brands, messaging and marketing initiatives that address the stigmas or taboos around uncomfortable or sensitive topics, like intimate grooming.
Sectors Adopting This
- Beauty and Personal Care
- Personal care companies can leverage this trend to create individualized grooming product lines that cater to different types of hair, skin tones and conditions.
- Marketing and Advertising
- Advertising executives can tap into this trend by creating targeted and empathetic marketing campaigns that help customers overcome societal pressures and embrace their body hair.
- Music and Entertainment
- There is potential for musicians and entertainment personalities to partner with beauty brands and push back against societal norms by promoting a natural and fun approach to intimate grooming in their lyrics and performances.
