Venus, Gilette's beauty and shaving brand for women, dubbs May 12 as Vulva Appreciation Day. The campaign is led by Venus' body positivity ambassadors Alex Light, Scarlett Curtis, Natalie Lee, and Ewoma Ukeleghe in an attempt to change the stigma around women's intimate area.
According to Cosmetics Business, more than half of UK women admit to feeling uncomfortable saying the word "pubic" in public. The campaign thus aims to eradicate this stigmatized language by giving women the opportunity to reclaim it.
To mark the celebratory day, Venus launched a series of educational content and a podcast, along with its new Venus for Pubic Hair & Skin Collection, including an exfoliant, shave gel, razor, and serum.
Image Credit: Cosmetics Business / Venus