Bob's Red Mill is venturing into a new grocery store aisle with its Oat Crackers made from whole grain oats, almonds, flaxseeds, brown rice and quinoa. The thin and crispy crackers are plant-based, Non-GMO Project verified and certified gluten-free, making them appealing to a wide range of snackers, especially with oat-based products on the rise.
The square Oat Crackers can be found in varieties like classic, rosemary, sesame and jalapeno, and they give fans of the brand a new way to enjoy the brand's beloved oats. As Dennis Vaughn, chief executive officer of Bob’s Red Mill, describes: “Gluten-free snacks can have a reputation for being bland or boring, but our oat crackers rival the classic wheat-based crackers we all grew up eating, so they’re a great option for anyone, whether you’re following a specialty diet or not.”
What Makes This Trend Stand Out
- Gluten-free Snacking
- Opportunity for innovative gluten-free snack products made with plant-based ingredients.
- Oat-based Products
- Innovative new ways to create snacks and other products using oats as a primary ingredient.
- Non-gmo Verification
- Opportunity for food producers to attract health-conscious consumers with verified Non-GMO products.
Sectors Adopting This
- Food Production
- In the food production industry, there is an opportunity to create plant-based and gluten-free snacks using whole grain oats and other healthy ingredients.
- Health and Wellness
- The health and wellness industry can capitalize on the trend towards gluten-free and plant-based snacking by promoting innovative new products to support healthy living.
- Retail
- Retailers can offer a wider range of Non-GMO, plant-based, and gluten-free snack products to appeal to changing consumer preferences and increase sales.
