Bob's Red Mill is bringing a summertime favorite to the breakfast table with the launch of its new Vanilla Shake Homestyle Granola.
According to the brand, the new Vanilla Shake Homestyle Granola was inspired by founder Bob Moore’s childhood trips to the local ice cream shop. As the online description reads: "This creamy, lightly sweet granola tastes just like your favorite cool treat—without the brain freeze." As for how the brand packs that cool, creamy flavor into a breakfast-friendly granola, the flavor largely comes from a tasty blend of whole grain oats, real vanilla bean, and crispy coconut pieces.
The new Vanilla Shake Homestyle Granola product is also unique because this marks the first-ever limited-time offering from Bob’s Red Mill, and it's an online exclusive.
Image Credit: Bob’s Red Mill
Why This Trend Is Growing
- Ice Cream-inspired Granolas
- Brands can create new flavors of granola based on popular desserts to appeal to consumers looking for a sweet breakfast alternative.
- Limited-time Offerings for Health Foods Brands
- Brands can introduce limited-time offerings of new products to drive demand and sales, and also experiment with new flavors without committing to a long-term investment.
- Combining Flavors for Unique Taste Profiles
- Brands can combine multiple flavors to create unique taste profiles for their products, appealing to consumers looking for something new and different.
Industries Being Reshaped
- Health Foods
- Health food brands can leverage the trend of ice cream-inspired granola to create new breakfast options for consumers looking for a healthy yet sweet treat.
- Online Retail
- Online retailers have the opportunity to offer exclusive limited-time products, driving more traffic to their website and increasing sales.
- Food Manufacturing
- Food manufacturers can experiment with unique flavor combinations to create new and exciting products that appeal to consumers' desire for unique tastes and experiences.
