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Sandwich Cookie-Based Granolas

The New Joe's Joe-Joe's Granola Cookies & Creme is a Sweet Treat

— October 9, 2022 — Lifestyle
Trader Joe's has taken its signature Joe-Joe’s Cookies and managed to transform them into a breakfast-friendly dish with its new Joe's Joe-Joe's Granola Cookies & Creme.

Joe-Joe’s Cookies are a classic chocolate biscuit and vanilla creme-style sandwich cookie that Trader Joe's debuted all the way back in 2006. The cookies are a customer favorite and now the brand has used them as a base for its new granola. The new Joe's Joe-Joe's Granola Cookies & Creme is a sweet take on granola that combines toasted rolled oats and brown rice crisp with cocoa, cane sugar, and bits of Joe-Joe’s-style chocolate-and-vanilla-crème sandwich cookies to create sweet and crunchy granola clusters. As the brand puts it, "It’s a Granola that calls out for a generous pour of milk or non-dairy beverage at breakfast, and a few heaping scoops of ice cream for dessert."

Image Credit: Trader Joe's
Trend Themes
1. Cookie-based Granola - The combination of sweet and crunchy granola clusters opens the possibility for new breakfast-friendly dishes.
2. Flavored Granola - The ability to create granola flavors inspired by popular cookies or desserts can appeal to consumers looking for indulgent breakfast options.
3. Hybrid Food Products - Combining two popular snack categories, like cookies and granola, could offer opportunities for creative and innovative new products.
Industry Implications
1. Breakfast Cereal Industry - The cookie-based granola can disrupt the market by offering a more indulgent and unique breakfast option.
2. Snack Industry - Trends towards hybrid snacks offer opportunities to innovate and create new snack products.
3. Granola Industry - The ability to offer unique flavor combinations through hybrid food products can create a competitive advantage in the granola market.
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