Blume's First Period Starter Kit Includes Eco-Friendly Products
Jana Pijak — May 12, 2020 — Lifestyle
References: blume
Blume's First Period Starter Kit aims to make teens' first menstrual cycle less overwhelming -- consisting of feminine care products, conversation cards and more.
In addition to featuring Blume's 100% organic cotton pads, the kit includes its best-selling Cloud 9 Essential Oil blend that targets period cramps and pain. The roll-on oil can be combined with a branded heat pack that is also included in the kit.
Additionally, Blume's kit features a deck of Conversation Cards that aim to remove the stigma and shame surrounding menstruation. The 152-card deck is designed to encourage open conversation and covers everything from female health topics and the pressures surrounding puberty to sexual health conversations about consent, relationships and body positivity.
In addition to featuring Blume's 100% organic cotton pads, the kit includes its best-selling Cloud 9 Essential Oil blend that targets period cramps and pain. The roll-on oil can be combined with a branded heat pack that is also included in the kit.
Additionally, Blume's kit features a deck of Conversation Cards that aim to remove the stigma and shame surrounding menstruation. The 152-card deck is designed to encourage open conversation and covers everything from female health topics and the pressures surrounding puberty to sexual health conversations about consent, relationships and body positivity.
Trend Themes
1. Eco-friendly Period Kits - Opportunity to innovate by creating eco-friendly period starter kit products.
2. Pain-relief Menstrual Products - Opportunity to innovate by creating pain-relief menstrual products.
3. Stigma-breaking Conversation Starters - Opportunity to innovate by creating stigma-breaking conversation starters about menstruation, puberty, and overall female health.
Industry Implications
1. Feminine Care Industry - Opportunity for the feminine care industry to incorporate sustainable and pain-relief products while promoting open conversations surrounding female health.
2. Digital Health Industry - Opportunity for the digital health industry to create period tracking apps and communicate self-care tips to women and young girls.
3. Health Education Industry - Opportunity for the health education industry to create more comprehensive curricula and break down taboos and stigma surrounding menstruation and female health.
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