As more consumers become aware of the devastating impact of single-use plastic on the environment, many are looking for ways to reduce their eco-footprint and Gillette Venus is leading the way with its recycling partnership with Terracycle. The personal care and beauty brand recently launched a new, limited-time initiative to extend its recycling program to Canadians to accept "any brand personal & beauty care waste, in addition, to shave care products and packaging."
In addition to extending its recycling program, Gillette Venus also committed a $25,000 donation to o World Wildlife Fund Canada (WWF-Canada) to protect and restore Canada’s nature, including shorelines and waterways. To further encourage consumers to participate in the program, the brand will donate an additional dollar for every one pound of beauty and personal care packaging and waste recycled through the program.
Image Credit: Gillette Venus