Seasonal skincare products help people with weather-related skin issues
Trend - Skincare products that help people with seasonal skin symptoms and transitions are becoming popular. These products remedy everything from excessively dry winter skin to irritation caused by allergies.
Insight - With consumers being more knowledgeable now on what skincare ingredients and formulas work best for their needs, they expect that brands offered personalized products to help them meet their skincare goals. Brands in this industry that prioritize personalization and address highly specific needs are thus increasingly in-demand.
Insight - With consumers being more knowledgeable now on what skincare ingredients and formulas work best for their needs, they expect that brands offered personalized products to help them meet their skincare goals. Brands in this industry that prioritize personalization and address highly specific needs are thus increasingly in-demand.
Workshop Question - How is your brand prioritizing personalization?
Trend Themes
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Seasonal Skincare Remedies — Skincare product brands offer personalized products to help consumers with their specific skincare needs to address in-demand seasonal changes.
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Zinc Hydrating Sunscreens — Hydrating sunscreens that protect from sun damage and prevent aging based on zinc and antioxidants infused formulas, are increasingly popular in summer protection.
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Musician-founded Personal Care — Personal care products developed and marketed by musicians and celebrities are gaining appeal including product launches that cater to beach-ready looks such as the new 'Hot Holiday' nail and skin collection from Harry Styles' Pleasing brand.
Industry Implications
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Beauty and Personal Care — Companies that offer personalized and targeted seasonal skincare products that consider consumer needs will continue to lead the market and gain traction with consumers.
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Sunscreen — Innovative sunscreen formulas protecting against sun damage, blue light, and skin aging infused with antioxidants will be highly valuable in personal care sector.
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Celebrity-founded Personal Care — Celebrity-founded personal care products and cosmetics lines are a growing trend that could present valuable opportunities for disruptive innovation and brand exposure.
