Category
Fashion
Scaled Restraint
Trend cluster
Category
Seasonal
Care
Seasonal skincare products help people with weather-related skin issues.
3.3
Trend score
Trend
What is the Seasonal Care trend?
Seasonal Care: Skincare products that help people with seasonal skin symptoms and transitions are becoming popular. These products remedy everything from excessively dry winter skin to irritation caused by allergies.
Insight
The consumer insight behind the Seasonal Care trend
With consumers being more knowledgeable now on what skincare ingredients and formulas work best for their needs, they expect that brands offered personalized products to help them meet their skincare goals. Brands in this industry that prioritize personalization and address highly specific needs are thus increasingly in-demand.
Trend themes
Themes within the Seasonal Care trend
Three behaviours holding the trend together01
Seasonal Skincare Remedies
Skincare product brands offer personalized products to help consumers with their specific skincare needs to address in-demand seasonal changes.
02
Zinc Hydrating Sunscreens
Hydrating sunscreens that protect from sun damage and prevent aging based on zinc and antioxidants infused formulas, are increasingly popular in summer protection.
03
Musician-Founded Personal Care
Personal care products developed and marketed by musicians and celebrities are gaining appeal including product launches that cater to beach-ready looks such as the new 'Hot Holiday' nail and skin collection from Harry Styles' Pleasing brand.
Industry implications
What the Seasonal Care trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Companies that offer personalized and targeted seasonal skincare products that consider consumer needs will continue to lead the market and gain traction with consumers.
For
Sunscreen
Innovative sunscreen formulas protecting against sun damage, blue light, and skin aging infused with antioxidants will be highly valuable in personal care sector.
For
Celebrity-Founded Personal Care
Celebrity-founded personal care products and cosmetics lines are a growing trend that could present valuable opportunities for disruptive innovation and brand exposure.
Workshop question
How is your brand prioritizing personalization?
Trend signals
Trend signals for Seasonal Care
Trend score 3.3 out of 10, from popularity 51%, activity 36%, freshness 12%.
Popularity51%
Activity36%
Freshness12%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Seasonal Care trend
4 featured examples from Nov 16, 2020 to Jul 15, 2022CategoryFashion
Musician-Founded Summer Skincare
Pleasing is Launching the 'Hot Holiday' Nail and Skin Collection
Beauty and personal care companies can innovate by introducing sustainable and vegan beauty products, tapping into a growing trend among ethical consumers.
CategoryFashion
Zinc Hydrating Sunscreens
The Antedotum Aspen Bark Essential Daily Sunscreen SPF30 Just Launched
Innovative sunscreens and skincare products that incorporate zinc, antioxidants, and blue light protection can cater to consumers' growing interest in natural, safe, and effective…
CategoryMarketing
Seasonal Transition Skincare Products
Beauty Nut 100% Pure Prickly Pear Seed Oil is High-Quality
The beauty industry can use innovative formulations and marketing strategies to create a niche for seasonal transition and anti-aging products.
CategoryFashion
Ceramide-Fueled Eye Gels
Pai Skincare's System D Cooling Eye Serum Shields the Delicate Undereye
Disruptive innovation opportunity: Combine beneficial ingredients like ceramides, hyaluronic acid, and omegas 3, 6, and 9 to create advanced skincare formulations.
