LELO Submitted an Application to Introduce a Sex Emoji to Unicode
Grace Mahas — May 4, 2021 — Naughty
References: prnewswire & lelo
In an effort to end the stigma around "sex talk," sexual wellness brand LELO recently submitted an application for the first "official" sex emoji to Unicode. In light of the ongoing pandemic and subsequent stay-at-home orders, many individuals were used to conducting their day-to-day activities online, including discussions around sexual wellness. As a result, the brand hopes people can stop "hiding" behind the eggplant and peach emoji and express their feeling authentically.
“Sexting plays an essential part of 21st-century sexual communication. The language it develops and the anticipation it builds for couples across the world greatly contributes to healthy and sustainable romantic relationships,” says Zhana Vrangalova, PhD., professor of human sexuality at New York University and sexpert for LELO. “I applaud this campaign from LELO for fighting for global sexual liberation and raising awareness about the increasing censorship surrounding sex.”
“Sexting plays an essential part of 21st-century sexual communication. The language it develops and the anticipation it builds for couples across the world greatly contributes to healthy and sustainable romantic relationships,” says Zhana Vrangalova, PhD., professor of human sexuality at New York University and sexpert for LELO. “I applaud this campaign from LELO for fighting for global sexual liberation and raising awareness about the increasing censorship surrounding sex.”
Trend Themes
1. Sex-positive Messaging - There is an opportunity for brands to embrace sex-positive messaging and create a more open and accepting space for sexual conversations.
2. Digital Sexual Exploration - The pandemic has created a shift towards digital sexual exploration and brands can capitalize on the growing demand for online sexual wellness resources.
3. Inclusive Emojis - Creating more inclusive emojis can help break down stigma and encourage people to authentically express themselves, particularly in regards to sexuality.
Industry Implications
1. Sexual Wellness - The sexual wellness industry can benefit from embracing sex-positive messaging and creating more inclusive digital resources for sexual exploration.
2. Technology - The technology industry has an opportunity to create innovative digital platforms and tools that promote sexual wellness and empower individuals to express themselves authentically.
3. Media and Marketing - The media and marketing industries can play a role in shifting societal attitudes towards sex by promoting positive and inclusive messaging around sexuality and sexual health.
6.4
Score
Popularity
Activity
Freshness
