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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,319 more

Luxe DINK Travel

Dual income earners splurge on once-in-a-lifetime unique experiences

Implications - Millennials are willing to splurge on something that will provide them with lasting memories. As a result, experiences that are adult-targeted, aiming for couples or friends who have some discretionary income and likely don't have to support a family, can be seen. This is the Millennial's conscious decision to forgo having children in favor of maintaining a carefree lifestyle in action; a decision that also enables more freedom in terms of spending habits.
Workshop Question - In what ways is your brand able to target consumers with discretionary incomes?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 55 Examples:
311,250 Total Clicks
Date Range:
Mar 15 — Aug 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Child-Free Eco Hotels
Child-Free Eco Hotels
The Ladera Resort Specializes in Luxury Eco-Tourism for Couples
St. Lucia’s Ladera resort offers a luxury eco-tourism experience for couples in a child-free environment. While a growing number of hotels have begun instituting child-free policies, this... MORE
Lavish Festival Suites
Lavish Festival Suites
The H&M Airbnb SXSW Sweepstakes is Giving Away Three Free Stays
An H&M Airbnb SXSW Sweepstakes is offering three individuals the chance to stay at a stunning Austin house for free during the 2015 festival. The house has three suites for three winners and... MORE
Luxurious Music Festival Accommodations
Luxurious Music Festival Accommodations
Cornbury's Pop-Up Hotel Caters to an Upscale Clientele
This year, England’s Cornbury Music Festival featured a pop-up hotel for guests looking for a more luxurious festival experience. While many millennials enjoy roughing it at music festivals,... MORE
Luxury Fitness Retreats
Luxury Fitness Retreats
'The Body Camp' is a Luxury Retreat for Health-Conscious Travelers
While Ibiza is largely known for its nightlife and electronic music scene, the infamous Spanish island recently became home to a luxurious fitness destination called ‘The Body Camp.’... MORE
Curated Hotel Promotions
Curated Hotel Promotions
The Radisson Red's New Promotion Helps Travelers See Brussels in Style
Radisson’s millennial-targeted hotel chain Radisson Red is launching a special promotion that helps travelers see Brussels in style. Unlike other hotel packages targeted at families, this... MORE
Craft Brewery Hotels
Craft Brewery Hotels
The New Stone Hotel Will Cater to Craft Beer Aficionados
The San Diego-based craft brewery ‘Stone Brewing’ recently announced plans to open its very own ‘Stone Hotel’ in an effort to cater to beer-loving travelers. For many... MORE
Lavish Festival Accommodations
Lavish Festival Accommodations
Glastonbury's Camp Kerala Caters to Well-Off Festival-Goers
For festival-goers looking for a more luxurious concert experience, Glastonbury is now offering a series of high-end accommodations dubbed ‘Camp Kerala.’ Combining the comforts of a... MORE

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Converted Bus Hotels
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VR Brewery Tours
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play_circle_filled Rapper-Endorsed Hostel Campaigns
Rapper-Endorsed Hostel Campaigns
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Mobile Spinning Studios
Mobile Spinning Studios
This Company is Turning a London Bus into a Mobile Fitness Center
Millennial Travel Scavenger Hunts
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Music Festival Helicopter Rides
Music Festival Helicopter Rides
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Curated Adventure Travel Apps
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Experiential Beer Lounges
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The World of Beer Internship Involves Traveling from Brewery to Brewery
VR Festival Experiences
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The Coachella VR App Allows Users to Experience the Festival from Home
Millennial Hotel Concepts
Millennial Hotel Concepts
Marriot International's New Moxy Hotels Brand Image Targets Millennials
Minimalist Millennial Hotels
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Hilton's Tru Brand Rental Rooms Opt for a Bare Necessity Aesthetic
Reciprocal Dining Platforms
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Disposable Music Festival Tents
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Group Fitness Tours
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VR-Powered Hotel Dinners
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play_circle_filled Year-Long Health Holidays
Year-Long Health Holidays
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Fitness Hotel Initiatives
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Element Hotels and Fitbit Teamed Up for a Virtual World Tour
Interactive Brewery Tours
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Luxe Sparkling Water Popups
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Virtual Reality Brewery Tours
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Branded Festival Pop-Up Motels
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Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
Roving Bicycle Bars
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The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle
Homey Camping Pods
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Podpads' Festival Tents Provide the Comforts of Home on a Small Scale
Teepee Concert Tents
Teepee Concert Tents
Lost Paradise Glamping Offers a Range of Conical Cloth Accommodations
Boutique Concert Camps
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Lightning in a Bottle Gives Festival Attendees a Luxe Experience
Local Socialization Apps
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In Partnership with Austin Blogs, Qork is the Ultimate SXSW Guide
Phone Charger Rescue Dogs
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The Mophie Battery Rescue Dogs Save Dead Devices at SXSW
BBQ-Themed Research Labs
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The GE SXSW Research Lab Boasts a 12 Foot Tall Brisket Smoker
Robotic Petting Zoos
Robotic Petting Zoos
The SXSW Robot Petting Zoo Will Host a Variety of Drones and Robots
Jetliner Festival Shuttles
Jetliner Festival Shuttles
The Delta SXSW Party Plane from LA to Austin is Invite Only
Suspended Cable Car Accommodations
Suspended Cable Car Accommodations
This Airbnb Cable Car is the Ultimate Luxury Experience
play_circle_filled Mobile Brewery Tours
Mobile Brewery Tours
The Budweiser Brewmaster Tour Brings the Commercial Facility to Customers
Extravagant Safari Tours
Extravagant Safari Tours
This Costly Honeymoon Safari Tour Runs Upwards of $260,000
Nomadic Travel Offices
Nomadic Travel Offices
The Airbnb Portland Office Boasts Whimsical and Rustic Details
Mile High Accommodations
Mile High Accommodations
The KLM Airplane Airbnb Brings In-Flight Entertainment to the Next Level
Jail Cell Accommodations
Jail Cell Accommodations
Artist Miao Jiaxin Posts a Unique Airbnb Rental for Only $1 a Night
Opulent Canal Resorts
Opulent Canal Resorts
The Aman Canal Grande is Romantic and Luxurious
Floating Automotive Hotels
Floating Automotive Hotels
The Truck-A-Float is Like Going Camping on the Water
Cinematic Hotel Packages
Cinematic Hotel Packages
Four Seasons' 'Pretty Woman for a Day' Recreates the Movie Experience
Beer-Centric Hotel Packages
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JW Marriott Chicago's Beer Travel Package is Heaven for Beer Lovers
Wellness-Focused Hotels
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Even Hotels Are Designed Specifically for Health-Minded Travelers
Indulgent Fitness Retreats
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Sadie Nardini's Wine and Yoga Retreat Focuses on 'Healthy Hedonism'
Luxury Submarine Hotels
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The Oliver’s Travels Lovers Deep Getaway is an Underwater Adventure
Beer Brand Travel Experiments
Beer Brand Travel Experiments
Departure Roulette Participants Board Plane to Unkown Places
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Hotel Fitness Outfit Programs
The Westin New Balance Gear Lending Ensures Travellers Stay Active
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Wooden Beachside Hotels
The Vivanta by Taj Combines a Lavish Holiday with Contemporary Living
African Boutique Hotels
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The Ellerman House & Villa Offers Luxurious Cape Town Accomodations
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