Uber recently teamed up with Blade to offer helicopter rides to Coachella. While Uber has previously offered helicopter rides to Coachella and other festivals such as Cannes and Sundance, this year marks the first time the company has teamed up with Blade to launch the service.
As of today, Uber users can reserve a chopper for a ride directly from Van Nuys Airport to Indio, California. The company will even arrange an SVU to pick users up and transport them to and from the airport. In total, the service costs $4,170 for a charter and can accommodate up to six people. When broken down individually, the cost of the flight comes in at $695 each.
With many celebrities and other influential people attending the annual music festival, the service provides a unique way to arrive in style.
Why This Trend Is Growing
- Music Festival Luxury Travel
- Offering premium transportation options to music festival attendees opens up opportunities for high-end luxury travel companies catering to this market.
- Ridesharing- Aviation Integration
- Ridesharing companies integrating aviation travel services and technology opens up innovation in last-mile transportation services.
- Millennial Travel Preferences
- The rise in experiential travel combined with the millennial preference for luxury will create new opportunities for luxury travel companies to offer unique and extravagant experiences like helicopter rides to popular events.
Industries Being Reshaped
- Luxury Travel
- Luxury travel companies can take advantage of this trend to create new offerings and experiences, especially among millennial and celebrity consumers.
- Aviation Technology
- Integrated technology and aviation services between ridesharing companies and private planes will transform the transportation industry.
- Events Industry
- Incorporating premium transportation options for high-profile events like music festivals will create unique experiences and leverage extravagant travel as a selling point for events.
