Heartfelt Flashback

Brands engage consumers emotionally by referencing the passing of time

Implications - In an intriguing application of emotional marketing, brands are using nostalgia-charged montage commercials that sentimentally reference the passing of time to communicate their trustworthiness. By establishing themselves as longstanding catalysts in such periods of change, brands are able to connect with consumers, who in turn are able to access their own personal relationship with the product or service and how it has changed over time.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
153,148 Total Clicks
May 15 - Jan 17
This Year and Mild
MarketingLife-StagesCommercials
Featured Examples
Hipster Fast Food Mascots - McDonald's Rebrands The Hamburgler as a Suburban Hipster Dad
SCORE 6.1
Warm 2,388 Clicks Pub: May 20, 15
Hipster Fast Food Mascots
McDonald's Rebrands The Hamburgler as a Suburban Hipster Dad
McDonald’s latest branding effort is a blast from the past and involves the resaurant chain’s retro mascot, The Hamburgler. While the original mascot may be known for his outrageous and... [More]
Revolutionary Music Commercials - The Apple Music Ad Campaign Puts Its App on a Historic Level
SCORE 3
Mild 642 Clicks Pub: Jun 10, 15
Revolutionary Music Commercials
The Apple Music Ad Campaign Puts Its App on a Historic Level
From the invention of audio technology to portable radios and more, the Apple Music ad campaign not only creates a historical timeline for this particular industry, it also places its product on the... [More]
Comedic Fast Food Ads - This Burger King Mockumentary Chronicles a Whopper Blackout
SCORE 4.5
Average 200 Clicks Pub: Jul 5, 16
Comedic Fast Food Ads
This Burger King Mockumentary Chronicles a Whopper Blackout
With so many ad campaigns out there, it’s hard to make an impression on mass audience’s but Burger King’s newest ‘Whopper Blackout’ commercial breaks the mold in a... [More]
Silent Storytelling Ads - This Voiceless HSBC Commercial Takes Place Entirely in an Elevator
SCORE 3.7
Mild 233 Clicks Pub: Jun 12, 15
Silent Storytelling Ads
This Voiceless HSBC Commercial Takes Place Entirely in an Elevator
This emotionally fueled HSBC commercial follows one man’s 40 year-long career but it only reveals the experiences he has inside his office elevator. The advertisement titled ‘Lift’ is... [More]
Nostalgic Car Campaigns - This Heartwarming Subaru Ad Encourages 'Making Memories' with Loved Ones
SCORE 3.7
Mild 210 Clicks Pub: Jun 9, 15
Nostalgic Car Campaigns
This Heartwarming Subaru Ad Encourages 'Making Memories' with Loved Ones
This ad titled ‘Making Memories’ features Subaru’s ‘Forester’ vehicle being cleaned out by a father as he prepares to give this family vehicle to his sixteen year-old... [More]
90s-Inspired Cola Campaigns - The Crystal Pepsi Trail Hearkens to the Era of the Drink's Release
SCORE 3.4
This Year and Mild 107 Clicks Pub: Jan 24, 17
90s-Inspired Cola Campaigns
The Crystal Pepsi Trail Hearkens to the Era of the Drink's Release
Crystal Pepsi was an iconic soda from the 90s, and Pepsi is reinvigorating the spirit of that halcyon era with its ‘Crystal Pepsi Trail’ campaign. Drawing on some of the most classic... [More]
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