This conceptual branding project imagines what the advertising for a new (and imaginary) line of hot drinks would look like at McDonald's. This is creative not just in the marketing scheme, but in what the beverages would actually be.
Conceived by design consultancy firm STUDIOJQ, the cups and related promotional material have an abstract and minimalist look. They utilize bold and bright colors, which differentiate between the fake flavors too. The branding project dubbed 'The Boys Are Back in Town' is an abstract range.
The hot drink concepts include amazing chocolaty flavors such as Dairy Milk Caramel, Mint Aero, Yorkie, Cream Eggs and Terry's Chocolate Orange. It's almost a shame these items don't actually exist in real life.
Conceptual Cup Ads
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