Consumers gravitate to frozen meals that offer restaurant-ready options
Implications - In order to satiate their experiential taste buds without breaking the bank, many consumers are searching for frozen meals that specifically cater to restaurant imitation. Frozen meals that are larger in size and more complex in flavor not only appeal to the budget-conscious foodie, but also gives them a chance to experiment at home with food they would normally order out.
Trend Themes
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Restaurant-inspired Frozen Meals — Consumers are seeking out frozen meals that offer a similar taste and quality to restaurant food.
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Health-conscious Frozen Meals — Brands are creating frozen meals that are high in protein, complex carbohydrates and healthy fats to appeal to men and women looking for convenient healthy options.
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Transparent Packaging for Frozen Meals — Brands are using transparent vacuum-sealed packaging to showcase the quality of ingredients and provide transparency to the consumer.
Industry Implications
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Frozen Foods Industry — Brands in this industry can innovate with unique flavors and ingredients that mimic restaurant quality without the high cost.
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Health and Wellness Industry — Brands in this industry can create frozen meals that provide high protein and complex carbs to appeal to consumers looking for convenient healthy options.
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Packaging Industry — Brands in this industry can innovate with transparent packaging materials that showcase the quality of ingredients and provide transparency to the consumer.
