Analog Awareness

Brands get noticed with emotive, tech-free campaigns focused on values

Implications - Given the high mobile usage rates among demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers.
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
64,523 Total Clicks
Feb 15 - Jul 16
Warm
Featured Examples
Covert Adoption Campaigns - Priceless Pets Unravels Bias and Advocates for Abandoned Animal Adoption
SCORE 5.3
Warm 1,862 Clicks Pub: Jun 10, 15
Covert Adoption Campaigns
Priceless Pets Unravels Bias and Advocates for Abandoned Animal Adoption
In an effort to encourage abandoned animal adoption, Brazilian pet stores have been covertly displaying shelter animals instead. In Brazil, there are approximately 30 million cats and dogs that have... [More]
Charitable Promotion Pranks - Matt Damon Raised Money for Safe Water and Sanitation Efforts
SCORE 6
Warm 814 Clicks Pub: Jul 4, 16
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
In a mission to make safe water and sanitation more readily available to those in need, Matt Damon took part in a marketing campaign that promotes the ‘Jason Bourne’ film that’s... [More]
Restful Public Hammocks - Zeze Biscuit's Free Net Treats People to Rest and Relaxation
SCORE 3.5
Mild 1,029 Clicks Pub: Feb 17, 15
Restful Public Hammocks
Zeze Biscuit's Free Net Treats People to Rest and Relaxation
ZezĂ© Biscuits’ deceptively named ‘Free Nets’ are hammocks set up throughout Brazil, enticing people with the chance to put their feet up, relax and take a break from the Internet.... [More]
Democratic Airline Stunts - JetBlue's 'Reach Across the Aisle' Encourages People to Come Together
SCORE 5
Average 301 Clicks Pub: Feb 27, 16
Democratic Airline Stunts
JetBlue's 'Reach Across the Aisle' Encourages People to Come Together
“Reach across the aisle” is a phrase that’s commonly used in American politics to represent the divide that exists between opposing parties. In the midst of the 2016 presidential... [More]
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