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Analog Awareness

Brands get noticed with emotive, tech-free campaigns focused on values

Implications - Given the high mobile usage rates among demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers.
Workshop Question - If you were to put on an experience that focused on real-world connection, what would that look like?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
79,275 Total Clicks
Date Range:
Feb 15 — Jul 16
Trending:
Warm

Featured Examples

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