Category
Tech
Delegated Interfaces
Trend cluster
Category
Social
Streaming
Consumers turn to livestreaming to satisfy content needs.
3.0
Trend score
Trend
What is the Social Streaming trend?
Social Streaming: As more and more consumers cut the cord with cable, streaming services have begun to take precedence. Even more specifically, consumers are gravitating to apps that allow them to livestream content to their own followers across multiple networks. Tied in with existing social media platforms, livestreaming becomes a form of interaction that is both non-committal, yet intimate, satisfying a dual consumer need for immediate gratification and transparency.
Trend themes
Themes within the Social Streaming trend
Three behaviours holding the trend together01
Livestream Apps
Apps like Meerkat, Periscope, Mirrativ and Xfinity Share have become popular platforms for consumers to livestream content and generate real-time interaction with their followers.
02
Real-Time Interaction
Creating a real-time interactive experience is becoming an essential trend in content creation and distribution that is more intimate and transparent, allowing consumers and brands to engage and satisfy immediate gratification needs.
03
Social Media eSports
The growth of eSports has prompted Activision Blizzard and other gaming companies to use social media platforms to stream live events, attracting more viewers and reaching a new target market.
Industry implications
What the Social Streaming trend means for industry
Where the trend changes the playbookFor
Marketing
Companies can leverage livestreaming apps and real-time interaction to generate new audiences and build brand loyalty by engaging with customers in an authentic way.
For
Entertainment
The rise of livestreaming apps and real-time interaction presents a new opportunity for the entertainment industry to create innovative content and engage with fans in unique ways.
For
Gaming
With the growth of eSports, live-streaming is becoming a new way to broadcast gaming events and introduce new audiences to online gaming through social media.
Trend signals
Trend signals for Social Streaming
Trend score 3.0 out of 10, from popularity 47%, activity 35%, freshness 8%.
Popularity47%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Streaming trend
6 featured examples from Mar 16, 2015 to May 13, 2016CategoryTech
Social Livestream Apps
Mirrativ is a New Streaming App That Combines Twitch and Periscope
Opportunity to create new gaming platforms that leverage livestreaming technology to enhance user engagement.
CategoryTech
Inclusive Streaming Services
Meerkat SXSW Streams Are Being Used to Share SXSW Programming
The live-streaming technology trend presents disruptive innovation opportunities for companies in the technology industry to develop more advanced and user-friendly streaming plat…
CategoryMarketing
Shareable Livestream Apps
'Periscope' Added Screenshot-Sharing to Further Promote User Broadcasts
Livestreaming apps like Periscope can disrupt the video streaming industry by incorporating innovative features that enhance the sharing and promotion of content.
CategoryTech
Revolutionary Live Streaming Apps
The Periscope App Lets You Stream Video To Your Followers
Opportunity for media companies to leverage live streaming to deliver immersive and engaging content to their audiences.
CategoryTech
Branded Livestreaming Apps
Comcast's Xfinity Share Helps Create and Share Livestream Video Content
Telecom companies can leverage branded livestreaming apps to enhance customer experience and engagement.
CategoryTech
Social Media eSports Broadcasts
Activision Blizzard Will Now Stream eSports Events Via Facebook
The growing eSports industry is set to benefit from the broadcasting partnership between Activision Blizzard and Facebook, presenting a disruptive innovation opportunity for compa…
