Consumers are drawn to frozen meals with nutrient-rich ingredients
Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules.
Workshop Question - If you were to re-position your product or service offerings to showcase how they fit into the life of a busy consumer, how would you do it?
Trend Themes
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Superfood Consumption — Brands are infusing superfoods into frozen meals prompting consumers to challenge conventional wisdom regarding nutritional value with nutrient-rich frozen dishes.
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Health and Sustainability — Frozen meal brands are promoting healthiness and environment-consciousness by using organic, recycled and natural packing materials.
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Convenient Healthy Lifestyle — Consumer interest is shifting towards convenient, pre-packaged and nutrient-dense food options that fit their busy lifestyles.
Industry Implications
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Food and Beverage — The food and beverage industry can leverage the trend of superfood consumption, sustainability, and convenience to bring in new product lines that appeal to these sectors.
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Packaging — The packaging industry should introduce innovative designs for sustainable packaging by using recycled, unbleached paper or soy/waterless ink may give a brand a competitive advantage.
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Health and Wellness — Health and wellness brands may find success by creating or sourcing nutrient-dense, organic ingredients that are easily packaged foods providing convenience, variety, and nutritional value.
5 Featured, 43 Examples:
133,349 Total Clicks
Date Range:
Jan 15 — Feb 16
Trending:
Average
Consumer Insight Topics:
