Category
Lifestyle
Serial Snacking
Trend cluster
Category
Beneficial
Brew
Organic teas add healing ingredients to satisfy an ever-cautious consumer.
2.7
Trend score
Trend
What is the Beneficial Brew trend?
Beneficial Brew: Tea is a beverage known for its healing properties, a perception that manufacturers and retailers are building upon by referencing ancient remedies and adding exotic, herbal ingredients. The "organic" label is no longer enough for consumers who are growing more and more stringent with their consumption habits, searching for ingredients that are not only fresh and natural, but also linked to tangible health benefits.
Trend themes
Themes within the Beneficial Brew trend
Three behaviours holding the trend together01
Herbal and exotic ingredients
Consumers are searching for fresh and natural ingredients that are linked to tangible health benefits.
02
Functional tea beverages
Functional tea beverages are emerging in both hot and cold formats, as health-conscious consumers are looking for flavorful drinks that support a range of systems in the body with healing remedies.
03
Adrenal health beverages
Functional beverages like Teaonic's 'I Love My Adrenals' are crafted specifically for the upkeep of adrenal health and provide improved coping mechanisms, increased energy levels, and overall better immunity.
Industry implications
What the Beneficial Brew trend means for industry
Where the trend changes the playbookFor
Functional Beverages
The functional beverage sector is expanding with consumers prioritizing healthy and natural ingredients when choosing beverages.
For
Tea and Herbal Beverages
The tea and herbal beverage market is growing as consumers look for unique and flavorful options that provide health benefits.
For
Plant-Based and Natural Ingredients
The demand for plant-based and natural ingredients in the food and beverage industry is increasing as consumers continue to prioritize health and wellness.
Workshop question
What are you doing to keep up with today's better-informed consumer?
Trend signals
Trend signals for Beneficial Brew
Trend score 2.7 out of 10, from popularity 42%, activity 30%, freshness 8%.
Popularity42%
Activity30%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Beneficial Brew trend
5 featured examples from Jan 10, 2015 to Sep 4, 2016CategoryLifestyle
Functional Tea Beverages
Helps' Tea Drinks Promote Positive Health Benefits
Disruptive innovation opportunity: Explore and invest in the development of functional tea beverages to meet the growing demand for health-conscious beverages.
CategoryLifestyle
Hemp Tea Beverages
Loft Teas' Bottled Teas Contain Traces of Cannabidiol Derived from Hemp
Beverage companies can explore the incorporation of cannabidiol and other superfood ingredients in their product lines to meet the demand for functional and health-conscious bever…
CategoryLifestyle
Adrenal Health Beverages
This Teonic Drink is Suited to Increasing Energy and Coping with Stress
Opportunity: Disruptive innovation in the beverage industry by introducing beverages that target specific health concerns and offer functional benefits.
CategoryLifestyle
Canned Turmeric Teas
Dr. Andrew Weil's Turmeric Drink Makes an Ancient Remedy Easy to Consume
The health and wellness industry has the opportunity to explore and innovate with products that harness the benefits of turmeric and target consumer demand for natural remedies.
CategoryLifestyle
Herbal Root Teas
The New Line of 'Yoot' Medicinal Teas Help to Promote Healing and Vitality
Disruptive Innovation Opportunity: Utilize advanced processing techniques and technologies to enhance the production and distribution of herbal teas, promoting health and vitality.
