Organic teas add healing ingredients to satisfy an ever-cautious consumer
Implications - Tea is a beverage known for its healing properties, a perception that manufacturers and retailers are building upon by referencing ancient remedies and adding exotic, herbal ingredients. The "organic" label is no longer enough for consumers who are growing more and more stringent with their consumption habits, searching for ingredients that are not only fresh and natural, but also linked to tangible health benefits.
Workshop Question - What are you doing to keep up with today's better-informed consumer?
Trend Themes
1. Herbal and Exotic Ingredients - Consumers are searching for fresh and natural ingredients that are linked to tangible health benefits.
2. Functional Tea Beverages - Functional tea beverages are emerging in both hot and cold formats, as health-conscious consumers are looking for flavorful drinks that support a range of systems in the body with healing remedies.
3. Adrenal Health Beverages - Functional beverages like Teaonic's 'I Love My Adrenals' are crafted specifically for the upkeep of adrenal health and provide improved coping mechanisms, increased energy levels, and overall better immunity.
Industry Implications
1. Functional Beverages - The functional beverage sector is expanding with consumers prioritizing healthy and natural ingredients when choosing beverages.
2. Tea and Herbal Beverages - The tea and herbal beverage market is growing as consumers look for unique and flavorful options that provide health benefits.
3. Plant-based and Natural Ingredients - The demand for plant-based and natural ingredients in the food and beverage industry is increasing as consumers continue to prioritize health and wellness.
