Social influencers turn to online platforms for guidance and growth
Implications - The rise of social media has resulted in the social media celebrity. Though there are now talent agencies that solely represent famous YouTubers and bloggers, there are also smaller platforms designed to help users learn how to grow and manage their influence. The realization that people have the potential to co-create, rather than simply consume media, has caused a pragmatic shift in the way they use social networks.
Workshop Question - In what way could you leverage the idea of co-creation via social media to better target or relate to your consumer?
Trend Themes
1. Rise of Social Media Celebrities and Influencers - The rise of social media has resulted in the social media celebrity, for whom there are now talent agencies that solely represent famous YouTubers and bloggers.
2. Emergence of Video Subscription Services - Vessel Video is a new YouTube competitor that offers curated content and better perks for content creators, allowing content producers to create valuable businesses built for Internet audiences.
3. Growing Need for Video Management Tools - Video management tools like Epoxy help streamline content by offering social media management and scheduling tools, allowing creators to interact with their fans more consistently on a variety of platforms.
Industry Implications
1. Social Media and Influencer Management Platforms - Platforms designed to help users learn how to grow and manage their influence, which reflects the emerging importance of social media celebrities and influencers.
2. Video Marketing and Monetization Services - With YouTube content creators leveraging their millions of viewers into a lucrative career, online video monetization has become a focus for advertising revenue and potential subscription services.
3. Content Creation and Marketing Management Tools - As content-focused marketing approaches become more popular, there is a growing need for integrated marketing calendars and streamlined video publishing and social media management tools.
6 Featured, 46 Examples:
109,643 Total Clicks
Date Range:
Jan 14 — Jul 15
Trending:
Untested
Consumer Insight Topics:
