Category
Lifestyle
Assisted Choices
Trend cluster
Category
Influencer
Entrepreneur
Social influencers turn to online platforms for guidance and growth.
2.4
Trend score
Trend
What is the Influencer Entrepreneur trend?
Influencer Entrepreneur: The rise of social media has resulted in the social media celebrity. Though there are now talent agencies that solely represent famous YouTubers and bloggers, there are also smaller platforms designed to help users learn how to grow and manage their influence. The realization that people have the potential to co-create, rather than simply consume media, has caused a pragmatic shift in the way they use social networks.
Trend themes
Themes within the Influencer Entrepreneur trend
Three behaviours holding the trend together01
Rise of Social Media Celebrities and Influencers
The rise of social media has resulted in the social media celebrity, for whom there are now talent agencies that solely represent famous YouTubers and bloggers.
02
Emergence of Video Subscription Services
Vessel Video is a new YouTube competitor that offers curated content and better perks for content creators, allowing content producers to create valuable businesses built for Internet audiences.
03
Growing Need for Video Management Tools
Video management tools like Epoxy help streamline content by offering social media management and scheduling tools, allowing creators to interact with their fans more consistently on a variety of platforms.
Industry implications
What the Influencer Entrepreneur trend means for industry
Where the trend changes the playbookFor
Social Media and Influencer Management Platforms
Platforms designed to help users learn how to grow and manage their influence, which reflects the emerging importance of social media celebrities and influencers.
For
Video Marketing and Monetization Services
With YouTube content creators leveraging their millions of viewers into a lucrative career, online video monetization has become a focus for advertising revenue and potential subscription services.
For
Content Creation and Marketing Management Tools
As content-focused marketing approaches become more popular, there is a growing need for integrated marketing calendars and streamlined video publishing and social media management tools.
Workshop question
In what way could you leverage the idea of co-creation via social media to better target or relate to your consumer?
Trend signals
Trend signals for Influencer Entrepreneur
Trend score 2.4 out of 10, from popularity 43%, activity 21%, freshness 8%.
Popularity43%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Influencer Entrepreneur trend
6 featured examples from Jan 14, 2014 to Jul 11, 2015CategoryTech
Integrated Marketing Calendars
The Evernote & CoSchedule Colab Results in a Content Creation Tool
The partnership between Evernote and CoSchedule opens up opportunities for the productivity app industry to explore similar collaborations and integrations, providing users with m…
CategoryTech
Custom AR-Building Platforms
CraftAR is an Augmented Reality Platform for Content Creation
Businesses in the advertising and marketing industry can benefit from incorporating CraftAR's platform into their campaigns for unique and interactive user experiences.
CategoryPop Culture
Corporate Video Subscriptions
This YouTube Network Shows New Venues in Online Video Monetization
CategoryTech
Video Subscription Services
Vessel Video Provides Incentives for Its Content Creators
The video streaming industry can leverage Vessel's curated content model to compete with other platforms and attract viewers with a unique content selection.
CategoryBusiness
YouTube Channel TV Shows
Maker Studios is Producing TV Specials Featuring YouTube Talent
The entertainment industry can explore disruptive innovation opportunities by embracing cross-platform TV innovation and collaborating with YouTube talent.
CategorySocial Media
Video Content Management Tools
The Epoxy Video Publishing Platform Makes Life Easier for YouTubers
The demand for video publishing platforms presents an opportunity for online video platform providers to develop tailored solutions for content creators.
