Category
Lifestyle
Assisted Choices
Trend cluster
Category
Advertorial
Vlogging
Brands reach out to consumers through YouTube influencers.
3.3
Trend score
Trend
What is the Advertorial Vlogging trend?
Advertorial Vlogging: In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Trend themes
Themes within the Advertorial Vlogging trend
Three behaviours holding the trend together01
Influencer Marketing
Brands partnering with YouTube influencers to create entertaining content and covert marketing campaigns has become a growing trend, allowing brands to leverage large audiences and appear accessible.
02
Customized Shopping Platforms
Retailers teaming up with social media influencers to create interactive, virtual shopping tools that appeal to specific demographics, such as teens and families, is becoming a popular trend.
03
Youth-Centric Advertising
The use of young influencers in marketing and advertising campaigns is a growing trend, as brands seek to connect with younger audiences and empower them through messaging that emphasizes creativity, determination, and self-confidence.
Industry implications
What the Advertorial Vlogging trend means for industry
Where the trend changes the playbookFor
Retail
Influencer marketing and the creation of customized shopping platforms are trends that are quickly transforming the retail industry, making it more accessible, interactive, and appealing to younger audiences.
For
Advertising
Youth-centric advertising that uses influencer partnerships and empowers younger audiences through uplifting messaging is having a major impact on the advertising industry, driving engagement and building brand loyalty.
For
Finance
Brands are partnering with young influencers to encourage millennials to save, invest, and plan for retirement in innovative ways. This has implications for the finance industry, as it seeks to attract young clients and become more accessible overall.
Workshop question
How can you tweak your marketing to not only sell, but entertain your customer?
Trend signals
Trend signals for Advertorial Vlogging
Trend score 3.3 out of 10, from popularity 61%, activity 31%, freshness 8%.
Popularity61%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Advertorial Vlogging trend
6 featured examples from Mar 4, 2015 to May 16, 2016CategorySocial Media
Social Shopping List Tools
Target Teams Up With Web Influencers for a Custom Shopping Platform
Retailers will need to adapt to changing consumer shopping habits by offering interactive and engaging online platforms.
CategoryMarketing
Modified Recipe Campaigns
The McCain #MODIFRY Campaign Encourages You to Get Creative
Food and beverage companies can launch campaigns to promote their convenience foods and create innovative recipe ideas.
CategoryMarketing
Beauty E-Consultations
Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
The beauty retail industry can benefit from the disruptive innovation opportunity of incorporating virtual beauty consultations to offer personalized recommendations.
CategoryMarketing
Millennial Pension Plan Advertising
One YouTuber Learns the Importance of Ontario Pension Plans
Financial institutions can utilize the latest technology and communication strategies to offer more accessible and engaging financial planning services to younger clientele.
CategoryMarketing
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
Disruptive innovation opportunity: The home decor industry can incorporate collaborations and pop culture elements into their product lines to engage with the youth market.
CategoryLife-Stages
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
The use of young influencers in retail advertising campaigns can create an authentic connection and empower younger generations to engage with the brand.
