Category
Lifestyle
Assisted Choices
Trend cluster
Category
Creative
Convenience
Imaginative designs enhance the competitive edge of frozen foods.
4.0
Trend score
Trend
What is the Creative Convenience trend?
Creative Convenience: Frozen food packaging is now one of the primary subjects of modern, creative designs that are standing out in supermarket aisles. Across the board, eye-catching designs are proving essential to both traditional and non-traditional consumer segments that benefit from enhanced visibility.
Trend themes
Themes within the Creative Convenience trend
Three behaviours holding the trend together01
Creative Packaging Designs
Eye-catching and imaginative designs in frozen food packaging are proving essential to both traditional and non-traditional consumer segments.
02
Information-rich Packaging
Simplistic food packaging designs that use big images and clear text that provide insight into each product.
03
Fresh and Natural Branding
Clean and health-focused frozen food packaging that uses playful typography and smart descriptions to stand out from the crowd.
Industry implications
What the Creative Convenience trend means for industry
Where the trend changes the playbookFor
Food Packaging
The food packaging industry can incorporate disruptive designs that cater to consumers' ever-changing relationship with food.
For
Frozen Foods
Frozen food companies can adopt eye-catching designs that stand out in supermarket aisles and capture the attention of both traditional and non-traditional consumer segments.
For
Health Foods
Companies that focus on healthy frozen food alternatives can use clean and natural packaging designs that appeal to today's health-conscious consumer.
Workshop question
How can your brand repackage its products or services to create more contemporary associations in consumers' minds?
Trend signals
Trend signals for Creative Convenience
Trend score 4.0 out of 10, from popularity 51%, activity 60%, freshness 8%.
Popularity51%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Creative Convenience trend
6 featured examples from Oct 22, 2014 to Jun 17, 2016CategoryLifestyle
Frozen Veggie Packaging
Vegeterra's Frozen Food Bags Make Food Inside Seem Fresh & Crisp
Innovating the design of food packaging to attract consumers and emphasize product value.
CategoryLifestyle
Coffin Food Packaging
This Halloween Food Packaging Highlights Creepy Ingredients
Disruptive innovation opportunity: Introduce unconventional frozen food products to challenge traditional offerings.
CategoryLifestyle
Informative Food Packaging
The Empanada Kitchen Food Box Packaging is Explanatory
The food packaging industry can benefit from creating designs that clearly communicate what's inside the box, as well as other relevant information such as preparation and origin.
CategoryLifestyle
Fresh Frozen Food Packaging
Jam&Co Design Creates a Clean and Healthy Brand Identity for Ingham
Disruptive innovation opportunity: Explore innovative packaging solutions for frozen food products that align with changing consumer preferences for health and freshness.
CategoryLifestyle
Feminine Steak Boxes
W Steak for Kids Appeals to Mothers Seeking High-Protein Meals
Opportunity to create new designs and packaging that appeal to different demographics.
CategoryLifestyle
Natural Iced Dessert Packaging
The Ju-Ice Ice Cream Fruit Sorbet Blends Unexpected Ingredients
Opportunity for food packaging companies to create transparent packaging that highlights natural ingredients.
