Brands woo Latin consumers by inviting them to contribute campaign content
Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Workshop Question - Where can you be more inclusive through co-creation and consumer empowerment?
Trend Themes
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Crowdsourced Campaigns — Brands are engaging Latin consumers with campaigns that are driven by consumer-generated content to increase brand engagement and interaction.
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Recipe Infographic Campaigns — Food and beverage brands are creating interactive campaigns that enable customers to turn old instructions into beautifully designed posters to encourage sharing and act as a brand-affirmation tool.
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Adventure-capturing Campaigns — Travel brands are forming partnerships to offer unique experiences and technology to guests, allowing them to capture and share their memories, increasing brand awareness and exposure.
Industry Implications
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Marketing — Through the use of campaigns that feature crowdsourcing, interactive designs, and unique experiences, marketing professionals can create brand-affirmation tools that capture and retain the audience's attention.
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Food and Beverage — Food and beverage companies can create marketing campaigns that are interactive and encourage customers to share recipes, leading to increased brand awareness and customer loyalty.
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Travel and Hospitality — Innovative travel and hospitality professionals can form partnerships that offer guests technology and experiences that allow them to capture and share memories, increasing brand exposure and building brand loyalty.
