In a campaign for Scrabble, free Wi-Fi was given out with a twist. To gain access to the free Internet candidates had to play a simple word game. Ad agency Ogilvy designed the game to only provide Internet to those who could create a word with the given letters. Just like Scrabble, the word that's played scores points. The amount of points scored corresponds to the number of Wi-Fi minutes that you get.
The free hotspots were placed in areas of Paris that lack Internet access. Thus, the only way to get Internet was to play Scrabble's game. Internet users who wanted more minutes could double them by sharing their score through social media. In the end, Ogilvy managed to give out over 110,000 minutes of Internet connection.
Wi-Fi Word Game Locks
More Stats +/-
Quirky Upcycled Bow Ties
Scientific Spelling Games
Letter Head Advertising
Endearing Figurine Photography
Wordy Board Game Rugs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The 'Scrabble WiFi' Campaign Gave Out Internet to Skilled Word Constructors
- By: Alexander LamMay 31, 2013