Brands mix digital engagement with experiential forms of marketing
Implications - Experiential forms of advertising featuring engaging stunts are making a splash in the social media marketing sector. The use of interactive activities in this digital sector resonates with the recent growth of sensory publicity tactics, and as a result, leaves a lasting impression on young consumers.
Workshop Question - How can your brand integrate interactive marketing to engage younger consumers?
Trend Themes
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Experiential Marketing — Brands are using interactive activities to create memorable experiences for young consumers and improve engagement levels
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Ephemeral Marketing — Brands are using social media platforms like Snapchat to run time-sensitive campaigns that create a sense of exclusivity and urgency
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Social Media Immersion — Brands are leveraging social media platforms to create immersive campaigns that connect with younger demographics
Industry Implications
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Advertising & Marketing — Businesses can explore innovative ways to connect with audiences by incorporating experiential and social media campaigns
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Retail — Retail companies can use ephemeral marketing techniques, such as shoppable Snapchat ads, to attract audiences to their products
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Gaming — Gaming companies can take advantage of social media trends, such as using Snapchat to drop hints and create hype around upcoming game releases
5 Featured, 43 Examples:
143,054 Total Clicks
Date Range:
Feb 15 — Apr 16
Trending:
Average
Consumer Insight Topics:
