Green Dining

The fast casual industry responds to the health movement with bold brand transparency

Implications - Acknowledging consumers' healthy preferences, many fast casual dining establishments have taken to emphasizing local ingredients and sustainable practices though overt branding. This approach not only sets this sector apart from the fast food industry, it also plays into a growing consumer desire for additive-free food and brand transparency.
SCORE 6.7
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172,900 Total Clicks
Jun 15 - Jun 16
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Featured Examples
Anti-Fast Food Burger Branding - Better Burgers Aims to Be New Zealand's Answer to In-N-Out
SCORE 7.2
Warm 6,672 Clicks Pub: Jun 18, 15
Anti-Fast Food Burger Branding
Better Burgers Aims to Be New Zealand's Answer to In-N-Out
Aiming to become New Zealand’s answer to In-N-Out, this new casual chain elevates its introduction to market through the use of upscale burger branding that distances itself from the negative... [More]
Combination Dining Eateries - The Honor Society Handcrafted Eatery Blends Fine & Fast Casual Dining
SCORE 5.9
Warm 4,799 Clicks Pub: Jul 17, 15
Combination Dining Eateries
The Honor Society Handcrafted Eatery Blends Fine & Fast Casual Dining
The Honor Society Handcrafted Eatery in Denver, Colorado brands itself as an establishment that’s one part fast casual dining and one part fine dining. The eatery was developed as a place to... [More]
Affordable Farm-to-Table Restaurants - 'The Kitchenette' Offers Farm Fresh Food for Under $5
SCORE 6.9
Warm 1,012 Clicks Pub: Jun 24, 16
Affordable Farm-to-Table Restaurants
'The Kitchenette' Offers Farm Fresh Food for Under $5
‘The Kitchenette’ is a new farm-to-table restaurant that’s soon to take up residence at the visitor’s center at Shelby Farms Park. This is a new venture from Elon Musk’... [More]
Airy Greenhouse Cafes - This Converted Greenhouse Cafe in Beijing Was Designed by Four O Nine
SCORE 6.5
Warm 7,526 Clicks Pub: Nov 27, 15
Airy Greenhouse Cafes
This Converted Greenhouse Cafe in Beijing Was Designed by Four O Nine
Located in Beijing, Cafe 27 is a charming new greenhouse cafe that was designed by Shanghai-based Four O Nine. Boasting a creative organic menu and a stunning supply of natural lighting, Cafe 27 is... [More]
Green-Toned Eateries - Green Station is a Healthy Fast Food Joint Branded with Green Interior Decor
SCORE 5.3
Warm 4,183 Clicks Pub: Jun 29, 15
Green-Toned Eateries
Green Station is a Healthy Fast Food Joint Branded with Green Interior Decor
Green Station promotes its healthy and eco-conscious eatery through the use of all-green decor and all-green menu options. The cohesive flow of literal and figurative “green” branding... [More]
Superfood-Focused Quick Eateries - Backyard Bowls is a Revolutionary Health Food Dining Concept
SCORE 5.5
Warm 1,802 Clicks Pub: Jul 15, 15
Superfood-Focused Quick Eateries
Backyard Bowls is a Revolutionary Health Food Dining Concept
Backyard Bowls is a dynamic new fast dining concept that originated in California’s sunny Santa Barbara. The superfood-focused eatery recently began an expansion that saw the first location... [More]
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