Reinterpreted Branding

Iconic logos are re-envisioned with anti-corporate sentiment

Implications - Consumers are reinterpreting iconic logos with new, modern twists. The re-envisioning of these images mirrors budding anti-corporate sentiment among young consumers who, being a socially conscious group, are often concerned with corporate irresponsibility.
SCORE 6.5
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Megatrends
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160,412 Total Clicks
Jul 14 - Jul 15
Hot
Art & DesignBusiness
Featured Examples
Bitter Brand Illustrations - Sadvertising Explores What Brands Would be Like if Sad
SCORE 7.1
Warm 10,182 Clicks Pub: May 28, 15
Bitter Brand Illustrations
Sadvertising Explores What Brands Would be Like if Sad
The Sadvertising series is in line with previously seen honest logo designs. It explores the idea that people don’t just post happy and empowering thoughts and feelings on social networks—... [More]
Hand-Lettered Logos - Sara Marshall's Brand by Hand Reimagines Iconic International Logos
SCORE 6.3
Warm 7,211 Clicks Pub: Apr 17, 15
Hand-Lettered Logos
Sara Marshall's Brand by Hand Reimagines Iconic International Logos
Brand by Hand is a series by Sara Marshall, a graphic designer based in Auckland, New Zealand. She has reinterpreted some of the most iconic brand names and logos seen across the globe in an... [More]
Ridiculous Rebranding Spoofs - Tumblr's 'AirBNB Logos' Makes Fun of the New Airbnb Logo Shape
SCORE 6.4
Warm 9,499 Clicks Pub: Jul 19, 14
Ridiculous Rebranding Spoofs
Tumblr's 'AirBNB Logos' Makes Fun of the New Airbnb Logo Shape
Along with a fresh identity for the brand, a new Airbnb logo was recently unveiled, featuring a shape called the “Bélo” that looks like an abstract uppercase “A”—as well... [More]
Unofficial Rebranding Alternatives - Hershey's New Logo is Rethought Due to Unflattering Comparisons
SCORE 5.5
Warm 5,109 Clicks Pub: Sep 11, 14
Unofficial Rebranding Alternatives
Hershey's New Logo is Rethought Due to Unflattering Comparisons
Hershey’s new logo has been likened to the iconic poo emoji. In light of this unflattering comparison, designers have flocked to the aid of the chocolate company with redesigns of their own.... [More]
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