Entitled 'PRO BONO PROMO,' this series of wall art compositions is captured by Brampton-based photographer Dorota Pankowska who goes by the nickname Dori the Giant. The Canadian street artist is a fan of meta marketing and uses brands' own products to depict their logos.
For example Dori creates the Skippy Peanut Butter logo using the brand's nut-made spread and recreates Colgate's iconic design using the brand's minty toothpaste as her medium. Whether working with ketchup or gooey Cheez Whiz, the artist's wall art is unlike anything one has seen before.
These art pieces are not only vivid and familiar but are a fresh way to market traditional household products. With meta marketing on the rise, this art series is set to appeal to branding strategists and street art lovers.