Brands communicate the dangers of online activity through digital means
Implications - The ability to broadcast and share personal information so easily online has brought challenges along with opportunity; specifically, it has opened new, uncharted dangers, both in terms of the way people represent themselves and communicate with others. By referencing Internet phenomenons such as the selfie or emojis, brands are addressing potential harms by speaking the same language as the well-versed digital natives who are most at-risk.
Trend Themes
-
Selfie Safety Awareness — Educational campaigns and visual aids discourage dangerous selfie behavior and promote awareness of risks associated with taking self-portraits.
-
Emoticon as Predator Invader — The use of popular emoticons to illustrate predator faces promotes online security awareness and protection.
-
Cyber Bullying Prevention Tools — The development of keyboard apps to replace mean words with kind ones to help prevent bullying behavior.
Industry Implications
-
Internet Safety and Security — These trends aim to promote awareness of online security threats and provide tools to help people stay protected online.
-
Child Advocacy — Educational campaigns promoting the safe use of the internet and alerting the public to potential online dangers and predators.
-
Messaging and Social Media Services — Trends offering tools and safety features for better user experience and preventing abusive behavior.
4 Featured, 35 Examples:
225,221 Total Clicks
Date Range:
Mar 14 — Nov 15
Trending:
Average
Consumer Insight Topics:
