Web company Baidu teamed up with Y&R Shanghai to create these Internet safety ads to promote online security software. The ads present simple images of popular keyboard-created emoticons that reveal faces of online predators peering out from behind the seemingly innocent smiles.
The cute smiley face that is created using a colon and one rounded bracket looks innocent and is used often on the web. However, these ads completely change the meaning of this form of Internet communication and encourage people to be aware of online dangers.
It is vital for society to realize that online threats can be just as dangerous as physical threats. There are many ways to stay protected online and these Internet safety ads aim to educate people to subscribe to online safety services and protect their internet identities and their computers.