Pop-Up Bars

Alcohol brands reach out to consumers directly with temporary, themed bars

Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility.
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
525,392 Total Clicks
Jul 15 - Oct 17
This Year and Hot
Featured Examples
Wine Party Tour Buses - This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
SCORE 6.9
Warm 14,289 Clicks Pub: Jul 9, 15
Wine Party Tour Buses
This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
The English wine producer Nyetimber has taken a 1968 London Routemaster and re-invented it as a wine party tour bus that will embark on a summer road trip across London. Guests aboard the tour bus... [More]
Sci-Fi Series Pop-Up Bars - A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
SCORE 8.1
This Year and Hot 5,691 Clicks Pub: Aug 21, 17
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
Inhabitants of Chicago who are interested in third dimensions and cocktails will be pleased with the Stranger Things pop-up bar, which recently opened its doors. Inspired by the popular Netflix... [More]
Alcohol eCommerce Bars - The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
SCORE 8.5
This Year and Hot 2,590 Clicks Pub: Oct 6, 17
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
In Tokyo, Japan, Amazon will be setting up the pop-up Amazon Bar, which is set to showcase the many alcoholic drinks that may be purchased through its online ecommerce platform. The 78-seat Amazon... [More]
Vibrant Pop-Up Vodka Bars - The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
SCORE 6.5
Warm 19,211 Clicks Pub: Jul 10, 15
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
A vibrant pop-up Ciroc bar entitled ‘London Riviera’ recently opened along the Thames and will remain open for five months. The ‘London Riviera’ pop-up bar is characterized... [More]
Champagne Cocktail Pop-Ups - Le Crown and Cactus Pub Was Hosted by Chambord in London
SCORE 7.4
This Year and Warm 2,132 Clicks Pub: Jul 17, 17
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
Hosted in Central London from July 13 through July 15, 2017, liqueur brand Chambord’s Le Crown and Cactus pub pop-up is an enchanted summer-themed experience that invites consumers to... [More]
Prison-Themed Pop-Up Bars - 'Alcotraz' is a Cocktail Bar That Puts Patrons Behind Bars
SCORE 6.9
This Year and Warm 1,085 Clicks Pub: Aug 30, 17
Prison-Themed Pop-Up Bars
'Alcotraz' is a Cocktail Bar That Puts Patrons Behind Bars
‘Alcotraz’ is set to be unveiled as “London’s first prison cocktail bar,” which takes inspiration from Alcatraz and encourages those who book their ticket to the... [More]
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