Premium Brew

The tea industry is offering increased specialization to satiate consumer demands

Implications - The premiumization of tea continues, as manufacturers and retailers liken the typically low-key beverage with its more sophisticated counterparts, wine and coffee. Whether it's by focusing on specialized preparation or presentation, the beverage itself is being elevated to fit the rising culture surrounding it.
SCORE 5.4
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43,067 Total Clicks
Jun 15 - Jun 16
This Year and Warm
LifestyleDrinkingLuxury
Featured Examples
Concentrated Tea Mix Packaging - The Finest Kind Tea Mixers and Modifiers Create Delicious Drinks
SCORE 6.8
Warm 1,406 Clicks Pub: May 18, 16
Concentrated Tea Mix Packaging
The Finest Kind Tea Mixers and Modifiers Create Delicious Drinks
Tea mix is often associated with being prepackaged and a lesser-than option compared to the fresh stuff, but the Finest Kind Tea Mixers and Modifiers look to change this. Created by Jay Lombard,... [More]
Beautifying Tea Blends - Aloha's Herbal Tea for Beauty is Powered by Rosehip and Hibiscus
SCORE 5.3
Warm 811 Clicks Pub: Jun 3, 16
Beautifying Tea Blends
Aloha's Herbal Tea for Beauty is Powered by Rosehip and Hibiscus
Ingredients that are revered for their beautifying properties like juniper berries, rosehip, hibiscus flower and more are a few of the inclusions in this tea for beauty from Aloha. The caffeine-free... [More]
Ceremonial Green Tea Sets - House of Matcha Puts a Modern Twist on Traditional Japanese Tea Ritual
SCORE 6
Warm 786 Clicks Pub: Jun 21, 16
Ceremonial Green Tea Sets
House of Matcha Puts a Modern Twist on Traditional Japanese Tea Ritual
House of Matcha brings ceremonial-grade Japanese green tea to New York City and beyond. Shipped fresh from Kyota in airtight cans, this striking brand essentially encapsulates the founder’s... [More]
Olive Leaf Teas - 'Steep Echo' Makes All-Natural Caffeine-Free Herbal Tea Blends
SCORE 4.3
This Year and Average 502 Clicks Pub: Jun 29, 16
Olive Leaf Teas
'Steep Echo' Makes All-Natural Caffeine-Free Herbal Tea Blends
Steep Echo is setting itself apart in the tea category by producing all-natural, herbal and caffeine-free olive leaf tea. There are five tea blends to choose from, which have been enriched with... [More]
Refreshing Wine-Inspired Teas - The Republic of Tea's Newest Flavors Are Inspired by Wine
SCORE 3.3
Mild 747 Clicks Pub: Jun 23, 15
Refreshing Wine-Inspired Teas
The Republic of Tea's Newest Flavors Are Inspired by Wine
The newest flavors from the Republic of Tea will please lovers of iced tea and wine alike. Taking inspiration from Chardonnay, Rosé and Cabernet, the brand introduced three new herbal iced tea... [More]
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