Early millennials and late Gen Xs will be familiar with the Pokemon logo. Yet not the ones set before them right now. These fictional Pokemon logo take on a corporate spin that adults can appreciate as much as they did the show when they were younger. It is interesting to see how these cartoon characters would brand themselves if they became business moguls.
The series of corporate Pokemon logos was created by Sebastiaan de With, founder of San Francisco agency Pictogram. Fast Co Design notes, "The names of these Japanese anime creatures really do sound like legitimate businesses: who wouldn't be tempted to buy clothing from an artisanal Brooklyn label called Cubone, or plant fertilizer from Bulbasaur, or long-burning matches from Charmander?"
Why This Trend Is Growing
- Fictional Corporate Branding
- The concept of creating corporate branding for fictional characters to appeal to adult consumers and nostalgia is becoming increasingly popular.
- Nostalgia Marketing
- Capitalizing on nostalgia to attract consumers is a growing trend in marketing and advertising.
- Anime-inspired Business
- Using fun, quirky, anime-inspired characters and branding can help businesses stand out and appeal to younger generations.
Industries Being Reshaped
- Marketing and Advertising
- Marketing and advertising agencies can help their clients capture the attention of nostalgic consumers by leveraging fictional characters and branding.
- Retail
- Retailers can create unique product lines and marketing campaigns that leverage nostalgic characters and imagery to attract a wider customer base.
- Entertainment
- Entertainment companies can create merchandise and marketing campaigns that appeal to both younger audiences and adult consumers through nostalgia marketing and anime-inspired branding.
