Category
Tech
Delegated Interfaces
Trend cluster
Category
Appified
Subscription
Subscription services turn to mobile apps to heighten accessibility.
3.8
Trend score
Trend
What is the Appified Subscription trend?
Appified Subscription: Seeking to connect with users in a more approachable way, subscription services are turning to mobile apps for easy application. Giving consumers access to services through text messages and social platforms, brands are putting a greater emphasis on mobile usage to not only streamline experiences, but also to connect with consumers in a way that they can easily identify with.
Trend themes
Themes within the Appified Subscription trend
Three behaviours holding the trend together01
Mobile Subscription Services
Subscription services are turning towards mobile apps for increased accessibility and streamlined experiences, catering to younger and mobile-savvy customers.
02
4K and UHD-Quality Video Streaming
Developers are creating Over-the-Top TV apps for providing high-quality content and more flexible streaming in HD to smart TVs, which is shaping up to be an industry standard.
03
Personalized Music Streaming
Music subscription services that fit with a user's existing account continue to expand, allowing listeners a custom listening experience and catering to changing industry standards.
Industry implications
What the Appified Subscription trend means for industry
Where the trend changes the playbookFor
Subscription Services
Companies can focus on mobile app integration, streamlined and personalized services, or flexible bill payments for younger and mobile-savvy customers.
For
Over-the-Top TV Development
Developers can capitalize on providing 4K and UHD-quality content to smart TVs and flexible subscription models, making it simpler for users to configure without set-top boxes or additional hardware.
For
Music Streaming Services
Companies can focus on personalized listening experiences and fine-tuning preferences, or messaging integration and complete artistic freedom where users can build their own playlists and select songs according to their preferences.
Workshop question
What is the mobile experience like for your consumer? How could it be improved in a way that makes it easier for the user?
Trend signals
Trend signals for Appified Subscription
Trend score 3.8 out of 10, from popularity 66%, activity 40%, freshness 8%.
Popularity66%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Appified Subscription trend
4 featured examples from Nov 28, 2014 to Jun 30, 2015CategoryArt & Design
Personalized Music Platforms
Samsung's Music Milk Provides a Custom Listening Experience
With the rise of personalized music platforms, there is a growing market for music streaming services that offer unique and tailored listening experiences to appeal to individual…
CategoryPop Culture
Portable Television Apps
24i Media's OTT App for Videoland Promises 'TV Everywhere'
The TV app development industry is being disrupted by the trend towards more flexible, high-quality streaming.
CategoryPop Culture
Mobile Magazine Subscriptions
This Subscription Service is Made Easier with a Text-to-Pay Option
The digital magazine subscription service disrupts the traditional publishing model, offering a more accessible and convenient way for customers to access magazines.
CategoryMarketing
Messenger Music Services
The LINE Music Service Gives Mobile Users Listeners Freedom of Choice
Incorporating messaging app features creates an opportunity to differentiate from competitors and gain new users in the music streaming industry.
