Subscription services turn to mobile apps to heighten accessibility
Implications - Seeking to connect with users in a more approachable way, subscription services are turning to mobile apps for easy application. Giving consumers access to services through text messages and social platforms, brands are putting a greater emphasis on mobile usage to not only streamline experiences, but also to connect with consumers in a way that they can easily identify with.
Workshop Question - What is the mobile experience like for your consumer? How could it be improved in a way that makes it easier for the user?
Trend Themes
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Mobile Subscription Services — Subscription services are turning towards mobile apps for increased accessibility and streamlined experiences, catering to younger and mobile-savvy customers.
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4K and Uhd-quality Video Streaming — Developers are creating Over-the-Top TV apps for providing high-quality content and more flexible streaming in HD to smart TVs, which is shaping up to be an industry standard.
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Personalized Music Streaming — Music subscription services that fit with a user's existing account continue to expand, allowing listeners a custom listening experience and catering to changing industry standards.
Industry Implications
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Subscription Services — Companies can focus on mobile app integration, streamlined and personalized services, or flexible bill payments for younger and mobile-savvy customers.
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Over-the-top TV Development — Developers can capitalize on providing 4K and UHD-quality content to smart TVs and flexible subscription models, making it simpler for users to configure without set-top boxes or additional hardware.
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Music Streaming Services — Companies can focus on personalized listening experiences and fine-tuning preferences, or messaging integration and complete artistic freedom where users can build their own playlists and select songs according to their preferences.
