24i Media's OTT App for Videoland Promises 'TV Everywhere'
Laura McQuarrie — May 22, 2015 — Pop Culture
References: 24i & marketwired
TV app developer 24i Media created a new OTT app for video-on-demand company Videoland, aiming to deliver high-quality content and flexibility for streaming in HD to the European market.
The app is designed to deliver 4K and UHD-quality content to smart TVs, including models from Samsung, LG and Sony. The app also features updates to 24i Media's Smart Operator, which makes configuring a setup possible virtually, without the need for set-top boxes or additional hardware. The app promises to deliver "TV Everywhere," with both subscription and transaction-based models.
On the release of this Over-the-Top TV app, 24i CEO Martijn van Horssen notes: "The 4K display market could be at least $52 billion by 2020 and our work with Videoland and RTL is an early milestone in what will eventually be a standard in the market, which we believe will be led by smart TVs."
The app is designed to deliver 4K and UHD-quality content to smart TVs, including models from Samsung, LG and Sony. The app also features updates to 24i Media's Smart Operator, which makes configuring a setup possible virtually, without the need for set-top boxes or additional hardware. The app promises to deliver "TV Everywhere," with both subscription and transaction-based models.
On the release of this Over-the-Top TV app, 24i CEO Martijn van Horssen notes: "The 4K display market could be at least $52 billion by 2020 and our work with Videoland and RTL is an early milestone in what will eventually be a standard in the market, which we believe will be led by smart TVs."
Trend Themes
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OTT App for Video-on-demand — The trend towards OTT apps for VOD is disrupting the traditional TV model.
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TV Everywhere — The trend towards offering "TV Everywhere" is creating more flexibility and convenience for consumers.
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4K Display Market — The trend towards increasing the quality of content delivery is disrupting the traditional TV market.
Industry Implications
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TV App Development — The TV app development industry is being disrupted by the trend towards more flexible, high-quality streaming.
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Video-on-demand — The Video-on-Demand industry is being disrupted by the trend towards OTT apps that provide more convenience and flexibility.
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Smart TV Manufacturing — The Smart TV manufacturing industry is being disrupted by the trend towards 4K and UHD quality content delivery.
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