Proximus, Belgium’s largest telecom provider, has launched a new web app for its Pickx TV service, designed to give subscribers more choice, convenience, and reach. Going live in mid-September 2025, the app builds on Proximus’ multiscreen platform, already available on Android STBs, Apple TV, and iOS and Android devices.
Developed using React Native and the 3Ready platform, the app enables Proximus to deliver a seamless and intuitive experience across multiple devices while accelerating development. With a single codebase, new features can be launched faster, cutting costs and eliminating duplicated effort, all while maintaining strong performance.
This launch is part of Proximus’ ongoing technology strategy with 3SS, its primary partner since 2020, to expand and improve Pickx’s multiscreen offerings, making it easier for viewers to enjoy content anytime, anywhere.
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Key Themes Behind This Trend
- Multiscreen Entertainment Platforms
- The integration of a seamless multiscreen experience across various devices highlights a shift towards versatile entertainment access.
- React Native Development
- Using React Native for app development showcases a trend towards efficiency and rapid deployment in the tech space.
- Enhanced User Accessibility
- The expansion of features that offer greater user choice and convenience reflects a broader emphasis on accessibility in digital services.
Where This Applies
- Telecommunications
- Telecom companies are increasingly embracing digital innovation to enhance user experiences and expand service offerings.
- App Development
- The growth in using cross-platform app development frameworks is revolutionizing how software is created and maintained.
- Entertainment Media
- The ongoing evolution of entertainment platforms is challenging traditional media consumption methods by prioritizing flexibility and user control.
