Category
Lifestyle
Serial Snacking
Trend cluster
Category
Floral
Refreshment
Organic teas are enhanced with flavorful floral elements.
4.2
Trend score
Trend
What is the Floral Refreshment trend?
Floral Refreshment: Purveyors of organic teas are increasingly highlighting floral elements contained in their products in order to entice consumers looking for a refreshing yet healthful way to stay hydrated. Also falling in line with the expanding view of tea as a specialty food, unique combinations of flower-based ingredients serve to enhance flavor while adhering to the organic mandate.
Trend themes
Themes within the Floral Refreshment trend
Three behaviours holding the trend together01
Flower-Based Tea
As more tea brands incorporate unique flower-based ingredients, there is room for innovation in creating new compelling flavors or reincarnating ancient, lesser-known blends
02
Eye-Catching Tea Packaging
Bold, artistic designs are becoming more popular in tea packaging, creating an opportunity for designers to experiment with inspired visuals and dynamic color schemes
03
Herbal Remedies & Superfoods
Consumers are looking to ancient remedies and holistic medicine to improve overall health, leading to more herbal and superfood-based products hitting the market
Industry implications
What the Floral Refreshment trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Food and beverage companies should consider borrowing from these trends to spice up their offerings with vibrant packaging or incorporating unique ingredients to create more compelling products
For
Design
Branding and design professionals should take inspiration from eye-catching tea packaging designs and create designs that communicate clear product value and stand out on store shelves
For
Wellness
Holistic wellness brands can look to incorporate more superfoods and ancient remedies into their products to meet the growing demand for natural remedies and supplements
Workshop question
What's a fresh change you could make to your core product that would intrigue your target consumer without straying too far from what they love about your offering?
Trend signals
Trend signals for Floral Refreshment
Trend score 4.2 out of 10, from popularity 63%, activity 55%, freshness 8%.
Popularity63%
Activity55%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Floral Refreshment trend
4 featured examples from May 5 to Nov 12, 2015CategoryLifestyle
Artistic Tea Packaging
William Whistle's Branding Boasts Illustrated Design Elements
Developing packaging strategies that captivate customers and enhance product appeal.
CategoryLifestyle
Ayurvedic Elderflower Drinks
Blue Buddha Beverages Offer a Range of Herb-Powered Beverages
Companies in the beverage industry can capitalize on the trend towards healthy and natural beverages by incorporating herbal and superfood ingredients into their products.
CategoryMarketing
Ancient Tea Packaging Designs
The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
The visually striking bottle design of Origin Chrysanthemum Tea presents a disruptive innovation opportunity in the beverage packaging industry.
CategoryLifestyle
Soothing Maternal Teas
The Spoiled Mama Makes Herbal Pregnancy Tea
Increasing demand for specialized herbal teas for pregnant women creates opportunities for tea brands to expand their product lines.
