These swapped logos, illustrated by Fabio Di Corleto, are sure to throw you off. The Italian artist swapped the names, fonts and decals of some of the most well-known social media sites in these images.
Imagine if the iconic, chromed Google letters that appear on the search engine's home-page were actually used for Facebook? Fabio did a great job picking which logos would work best with others. He swapped the text of long-form video website Vimeo and short-form video app Vine; I was so used to the look of the logos, I had to do a double-take to notice the difference.
He also used the infamous blue background and white text that is usually Facebook's branding and turned it into "google+." The swap actually looks quite appealing. Other social media sites used includes MySpace, Skype, Twitter, and many more.
What's Driving This Trend
- Swapped Logos
- The trend of swapping logos plays with consumers' familiarity and challenges brand recognition.
- Visual Branding
- Visual branding is becoming increasingly important as consumers rely on recognizable logos for instant identification.
- Creative Mashups
- The trend of creative mashups in logo design allows for unique interpretations and unexpected combinations.
Who This Affects Most
- Graphic Design
- The graphic design industry can explore disruptive innovation opportunities in logo swaps to create new and engaging visual identities for brands.
- Marketing and Advertising
- The marketing and advertising industry can leverage swapped logos to create attention-grabbing campaigns and generate buzz for brands.
- Social Media
- The social media industry can experiment with logo swaps to refresh brand identities and engage users in a playful manner.
