Consumers turn to the ancient properties of matcha for healthful refreshment
Implications - Linked to the emergence of health consciousness, consumers are turning to the ancient properties of matcha green tea to infuse their beverages with a beneficial boost of caffeine. Containing rare amino acids and properties that support metabolic function, matcha is being integrated into a range of consumer packaged goods, while individuals are also turning to making their own batches at home.
Workshop Question - How does the health and wellness movement impact your industry as it evolves to be more accessible to everyday consumers?
Trend Themes
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Matcha Infused Beverages — Matcha is being integrated into a range of consumer packaged goods, and inspired bloggers to adapt classic beverages with more exotic and unexpected ingredients.
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Natural Energy Boosters — As consumers are becoming more health conscious, matcha is being marketed as an all-natural energy booster, with implications for energy drink and coffee substitutes.
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At-home Matcha Preparation Tools — The 'Tea-Ceré' is a home-brewing device that allows matcha enthusiasts to enjoy delicious matcha drinks at home, while offering opportunities to market machines specific to matcha brewing and preparation.
Industry Implications
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Beverage Industry — The beverage industry can explore matcha beverages as a product line, and market them as healthful, natural energy-boosting drinks.
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Home Appliance Industry — The home appliance industry can develop new at-home matcha brewing and preparation tools for consumers.
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Online Influencer Industry — Social media users & lifestyle bloggers can make several varieties of drinks with matcha, as exotic ingredients and flavors are adopted, impacting the development of future recipes.
