Mainstreaming Matcha

Consumers turn to the ancient properties of matcha for healthful refreshment

Implications - Linked to the emergence of health consciousness, consumers are turning to the ancient properties of matcha green tea to infuse their beverages with a beneficial boost of caffeine. Containing rare amino acids and properties that support metabolic function, matcha is being integrated into a range of consumer packaged goods, while individuals are also turning to making their own batches at home.

Workshop Question - How does the health and wellness movement impact your industry as it evolves to be more accessible to everyday consumers?
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90,131 Total Clicks
Mar 15 - Sep 15
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Featured Examples
Organic Matcha Beverages - The MetaMatcha Green Tea Drinks Provides Mental Clarity and Revival
SCORE 5.4
Warm 4,551 Clicks Pub: Aug 19, 15
Organic Matcha Beverages
The MetaMatcha Green Tea Drinks Provides Mental Clarity and Revival
If you’re looking for a beverage that is as good for your body as it is for your mind, the MetaMatcha green tea drinks might be the ideal products for you. These organic green tea drinks boast... [More]
Matcha Coconut Lattes - This Flavored Coffee Recipe Blends Unexpected Ingredients
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Average 2,844 Clicks Pub: Apr 16, 15
Matcha Coconut Lattes
This Flavored Coffee Recipe Blends Unexpected Ingredients
This flavored coffee recipe from lifestyle blog Love and Lemons is infused with matcha and coconut ingredients. The blended beverage is infused with Aiya Cooking Grade Matcha, Aiya Matcha Zen Cafe... [More]
Matcha Iced Teas - Love & Lemons Creates a Minty Cold Tea With Exotic Ingredients
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Warm 2,141 Clicks Pub: Jun 19, 15
Matcha Iced Teas
Love & Lemons Creates a Minty Cold Tea With Exotic Ingredients
Love and Lemons’ matcha iced tea is refreshing and minty. The chilled beverage is the perfect drink for summer and can be enjoyed plain or even incorporated with a cocktail mix. In addition to... [More]
Matcha-Brewing Machines - This Device Helps Tea Lovers Make Delicious Drinks at Home
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Mild 1,067 Clicks Pub: Sep 29, 15
Matcha-Brewing Machines
This Device Helps Tea Lovers Make Delicious Drinks at Home
‘Tea-Ceré’ is a home-brewing device that allows tea lovers to enjoy delicious matcha drinks at home. In recent years, the Japanese tea has become a popular ingredient for everything... [More]
Bottled Tea Beverages - Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha
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Mild 2,311 Clicks Pub: Mar 4, 15
Bottled Tea Beverages
Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha
While the benefits of consuming hot green tea drinks are numerous, Vivid Drinks offers an easier format to take on the go. The beverages are made with a base of premium matcha green tea, in unusual... [More]
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