A Stuttgart-based German art director and designer named Christian Goldemann made it his mission to illustrate the "power or branding" in his latest series of altered logos.
The project, titled 'Better World Brands,' showcases iconic logos with a positive twist. Christian changes the words around in the famous logos to read something more relatable and "nice." For example, he changed the Nike logo to read “Nice” and the Levi's logo to read "Love's."
The changes are comical, yet sweet and they kind of make you wish that the brands permanently took on their altered names. However, even with altered and replaced lettering, the brands' original names still pop into your head, which further proves Christian's theory on just how powerful and present brands can be.
Key Themes Behind This Trend
- Altered Logos
- The trend of changing and enhancing logos with a positive or comical twist can be a disruptive innovation opportunity for graphic design and advertising industries.
- Branding Power
- The trend of highlighting the high impact of branding on consumer behavior can be a disruptive innovation opportunity for marketing and branding industries.
- Relatable Branding
- The trend of making brands more approachable and relatable to the consumers can be a disruptive innovation opportunity for consumer goods and services industries.
Where This Applies
- Graphic Design
- By altering logos, graphic designers can tap into the trend of positive and comical twist on logos with an intention to create a more relatable brand image.
- Marketing and Advertising
- Capitalizing on the trend of the high impact of branding on consumer behavior, marketers and advertisers can highlight the importance of creating a positive brand image for businesses.
- Consumer Goods and Services
- By making their brand more relatable to consumers, businesses in consumer goods and services industries can appeal to a wider audience and create a better brand image.
