A Stuttgart-based German art director and designer named Christian Goldemann made it his mission to illustrate the "power or branding" in his latest series of altered logos.
The project, titled 'Better World Brands,' showcases iconic logos with a positive twist. Christian changes the words around in the famous logos to read something more relatable and "nice." For example, he changed the Nike logo to read “Nice” and the Levi's logo to read "Love's."
The changes are comical, yet sweet and they kind of make you wish that the brands permanently took on their altered names. However, even with altered and replaced lettering, the brands' original names still pop into your head, which further proves Christian's theory on just how powerful and present brands can be.