Brett Domino's 'A Song About the New Airbnb Logo,' says something that a lot of people are thinking about the rebranding—"Your new logo looks like balls." There's been a lot of talk about how suggestive the new Airbnb logo looks, not just in comparison to a guy's body parts, since it's also been compared to several parts of the female anatomy. But this tribute to Airbnb's new identity focuses just on its likeness to a pair of testicles, which is simple and amusing.
The song by the UK-based musician is brilliantly put together, with lyrics like: "Airbnb, can't you see that your new branding makes me feel uneasy?" and "Surely there must have been somebody in your creative team who noticed." Although it's been a few days now since the company's new identity has been unveiled, the Internet is still not done talking about it.
Brett Domino Expresses His Feelings on the New Airbnb Logo in Song
1. Rebranding Controversy - Disruptive innovation opportunity for companies to carefully consider and test their new logos or branding to avoid negative reactions and controversy.
2. User-generated Content - Disruptive innovation opportunity for companies to engage with their audience by encouraging them to create songs, videos, or other forms of content about their brand.
3. Humorous Marketing - Disruptive innovation opportunity for brands to use humor as a way to connect with their audience and create memorable experiences.
1. Advertising - Opportunity for advertising agencies to provide branding and creative services that help companies navigate potential controversies and create engaging campaigns.
2. Music - Opportunity for musicians and artists to create content that satirizes and brings attention to brand controversies, potentially gaining viral attention and new audiences.
3. Hospitality - Opportunity for hospitality brands like Airbnb to leverage user-generated content and humor to engage with their audience and build stronger brand loyalty.