Burger King recently created a Whooper air freshener for those who have always wanted to enjoy the smell of fresh burgers inside their car. Designed to smell and look like the chain's iconic burger, the air freshener offers a quirky take on the idea of the new car smell.
The new Whooper air freshener consists of a burger-shaped ornament that is designed to hang off of a driver's rearview mirror. The product gives off the scent of the chain's signature frame-broiled burgers, giving each car a familiar fast food smell.
While the idea of a burger-scented air freshener may sound unusual, when the clever car accessory was tested by Burger King Brazil it immediately promoted demands for rounds of Whoppers and fries from hungry passengers.