Category
Fashion
Scaled Restraint
Trend cluster
Category
Accessible
Beauty
Beauty pop-up shops offer cosmetics products in a more accessible form.
5.2
Trend score
Trend
What is the Accessible Beauty trend?
Accessible Beauty: With an onslaught of new products released each year, the beauty industry can seem over-whelming to first-time consumers. As a result, many brands are opening pop-up shops offering sample products and services. This approach pairs a "try-before-you-buy" ethos with a customized experience, ultimately enticing consumers who are interested yet reluctant to commit.
Trend themes
Themes within the Accessible Beauty trend
Three behaviours holding the trend together01
Pop-Up Shops
Temporary pop-up shops that offer sample products and services paired with a 'try-before-you-buy' ethos and a customized experience are enticing consumers who are interested yet reluctant to commit.
02
Immersive Brand Experiences
Offering immersive experiences that are relevant to consumers, and that provide a positive one-off encounter with brands, can be a particularly useful tool when aim to entice the discerning millennial consumer.
03
Wholesome Beauty
Dedicated to high-quality and wholesome products, many beauty brands are offering naturally sourced skincare and makeup that appeals to visitors with an appreciation for clean aesthetics, as well as those looking to invest in socially conscious and sustainable goods.
Industry implications
What the Accessible Beauty trend means for industry
Where the trend changes the playbookFor
Beauty Retail
Temporary retail stores with a focus on providing unique customer experiences and a welcoming atmosphere that is conducive to sampling and discovering new products could disrupt traditional beauty retail models.
For
Fast Beauty
Fast beauty brands that cater to millennial consumers, which prefer quick and easy access to beauty products that prioritize affordability and visual appeal, may benefit from offering customers immersive experiences and personalized, co-created beauty products.
For
Luxury Retail
Luxury retail shops that offer consumers an immersive brand experience, including VIP events and 1950s-inspired beauty and cocktail bars, can help to establish a brand's lifestyle identity and attract discerning millennial consumers.
Workshop question
In what ways can your brand adapt to this "try-before-you-buy" model?
Trend signals
Trend signals for Accessible Beauty
Trend score 5.2 out of 10, from popularity 71%, activity 76%, freshness 8%.
Popularity71%
Activity76%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Accessible Beauty trend
8 featured examples from Jul 7, 2015 to Jun 14, 2017CategoryArt & Design
Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
Incorporating interactive and customizable experiences in brick-and-mortar stores to engage customers and foster brand loyalty.
CategoryFashion
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
Disruptive innovation opportunity: Incorporating pop-up beauty bars or experiential spaces to engage customers and drive sales.
CategoryArt & Design
Wholesome Beauty Popups
The Amina's SkinCare Boutique Boasts Rustic Product Displays
Opportunity for brands to create clean and visually appealing retail spaces to attract conscious consumers.
CategoryBusiness
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
The beauty industry can leverage pop-up shops to create immersive brand experiences and drive sales.
CategoryMarketing
Beauty Pop-Up Launch Parties
The Good Ship Benefit in London Opened Its Doors with a VIP Event
Beauty brands can leverage pop-up events to showcase their products, engage customers, and differentiate themselves from competitors.
CategoryFashion
Dry Shampoo Pop-Up Salons
The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall
Pop-up salons can help hair care brands showcase their products and create buzz around new releases.
CategoryMarketing
Beauty Service Drive-Thrus
Benefit is Launching 'GlastonBrow' for Brow and Beauty Services
Companies within the beauty and cosmetics industry can explore drive-thru or quick-service options to increase convenience and accessibility for customers.
CategoryMarketing
Cinematic Beauty Pop-Ups
The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2
Beauty brands can collaborate with movies or other entertainment properties to create unique pop-up shops and limited-edition product lines, generating increased brand exposure an…
