Accessible Beauty

Beauty pop-up shops offer cosmetics products in a more accessible form

Implications - With an onslaught of new products released each year, the beauty industry can seem over-whelming to first-time consumers. As a result, many brands are opening pop-up shops offering sample products and services. This approach pairs a "try-before-you-buy" ethos with a customized experience, ultimately enticing consumers who are interested yet reluctant to commit.
SCORE 7.8
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212,484 Total Clicks
Jul 15 - Jun 17
This Quarter and Hot
FashionBusinessHairCosmeticsRetail
Featured Examples
Fast Beauty Maker Labs - The Essence Maker Shop Invited Fans to Co-Create Products In-Store
SCORE 9.3
This Quarter and V. Hot 3,975 Clicks Pub: Jun 14, 17
Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
The Essence Maker Shop was a consumer engagement-focused pop-up recently hosted by the fast beauty brand in its home country of Germany. Launched in the country’s capital, Berlin, the charming... [More]
Glamorous Beauty Pop-Ups - Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
SCORE 6.8
Warm 28,776 Clicks Pub: Jul 9, 15
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
Held in March of 2015 in London, the ‘Curls Best Friend’ Benefit beauty pop-up was a pristinely branded, glamorous affair. The multi-level space that played host to the beauty and... [More]
Wholesome Beauty Popups - The Amina's SkinCare Boutique Boasts Rustic Product Displays
SCORE 6.5
This Year and Warm 1,765 Clicks Pub: Dec 21, 16
Wholesome Beauty Popups
The Amina's SkinCare Boutique Boasts Rustic Product Displays
The Amina’s SkinCare pop-up is a recently opened beauty boutique adorned with rustic product displays and organic skincare offerings. In addition to the shop’s geometric shelving—... [More]
Beauty Brand Lifestyle Pop-Ups - The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
SCORE 5.8
Warm 6,968 Clicks Pub: Jul 7, 15
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
This beauty brand pop-up shop in Venice Beach is a stunning example of how temporary retail can help to establish a brand’s lifestyle identity. A shop that feels like home, the Cabin West pop-... [More]
Beauty Pop-Up Launch Parties - The Good Ship Benefit in London Opened Its Doors with a VIP Event
SCORE 5
Average 3,275 Clicks Pub: Apr 10, 16
Beauty Pop-Up Launch Parties
The Good Ship Benefit in London Opened Its Doors with a VIP Event
Docked at the Victoria Embankment along London’s Thames River, the Good Ship Benefit is an immersive beauty pop-up that recently kicked off with a playful VIP event. Open to the public from... [More]
Dry Shampoo Pop-Up Salons - The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall
SCORE 5.2
Warm 5,675 Clicks Pub: Jul 7, 15
Dry Shampoo Pop-Up Salons
The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall
As a means of marketing the brand’s new line of styling products, iconic UK hair care brand Batiste recently launched a pop-up salon experience at London’s Westfield mall. Taking place... [More]
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