Although Newcastle has never actually advertised with the Super Bowl, this beer brand has become the unofficial king of making fun of traditional Super Bowl advertisements. With the help of Aubrey Plaza, this video points out the craziness of spending millions of dollars for an ad spot that's only seconds long.
Due to these sky-high rates, this means that only a select few brands have the cash to use year after year for this extravagant marketing event. So, as part of its solution to include small businesses, Newcastle is putting out a call for a 'Band of Brands,' which will come together, compile their money and shoot a super commercial together, featuring all of their products. As usual, Newcastle's ad is irreverent and on point.