This clever sock packaging design fuses multiple functions while managing to remain adorable and on brand. The package for a set of three business socks is a tin container that looks more like the packaging for a brand of gourmet loose leaf tea.
The tin as a package serves multiple functions, as in addition to getting the product from the store to your home, the tin can be reused to store socks or just about anything else. In this regard, the sock packaging is sustainable, but only if the customer reuses it. When it is being reused, the tin also makes a great brand ambassador or free advertisement.
By creating multipurpose, reusable packaging, designers can extend the time in which customers are internalizing the branding visuals.